Hi Google.

For the last 10 years, Amplify has helped weave Google and YouTube’s magic into cultural conversations and high-performing experiences. Whether for flagship product launches for Gemini and Pixel or major global events like Milan Design Week, Cannes Lions and GML, we consistently translate groundbreaking Google technology into worlds built to foster long-term loyalty.

We work globally with offices in London, LA, New York, Paris and Sydney, and are rostered to work with Google across all those markets. Albeit as Amplify US is a more recent market (established 2021) we’re earlier on that journey.

Amplify’s founding clients were youth focussed brands including Converse, Nike, PlayStation and Red Bull. Brands which, 17 years on, we’re proud to still call clients today. And whilst we work across a wide scope of audiences it’s still our youth focussed work we're best known for, and where we look to for inspiration, and to see what’s next.

Underpinning all our youth work are our internal initiatives. One example is Young Blood, our proprietary youth intelligence platform founded in 2016. It ensures everything we make for young audiences is culturally relevant and effective, making our work that is globally consistent, also hyper-local.

Our sibling agency and Gen Z specialists, Seed, designs hybrid campaigns that sit at the intersection of cultural pull and commercial impact - helping brands like Adobe, Amazon, Lululemon, New Balance and Spotify seed and launch new IPs, products and services. From campus to cities, product launches to community-led campaigns, Seed translate cultural insight into tangible outcomes - driving sign-ups, downloads and long-term brand loyalty through ideas that balance subcultural credibility with mainstream reach.

Whilst our work spans multiple audiences, sectors and channels, Amplify is best known for our pioneering brand experience lead campaigns. We’re regularly awarded Global Brand Experience Agency of the Year, and have also been named Campaign’s Brand Experience Agency of the Decade.

To help our clients stay one step ahead, we create, run and produce regular thought leadership sessions and briefings. For example, our Culture Briefings series delves into questions and topics to help give our clients a competitive advantage.

We have a Co.Labs team dedicated to creators, communities and partnerships. We believe in the power of getting under the skin of real people to help brands understand their potential role in culture. Creators, influencers, talent and communities are an extension of a brand’s audience and have the power to influence everything from cultural relevance to buying decisions, and so we believe understanding the power of collaborations is key to brand success.

This era of creator culture is rewriting the script of storytelling. We work with brands that want to go Off Script. Brands that want to break the format of branded entertainment and IP, by harnessing a new era of storytelling styles, tools and creators, such as with the finale of Netflix’s very own 'Casa del Papel' - which translated the IP into a reality show and a global broadcast.

Amplify has in-house expertise in creating events, shoots and livestreams ensuring both the URL and IRL experience is maximised, never compromised. We take a magazine format, often broadcasting tailored versions in multiple languages incorporating bespoke filming, shoots and local content.

Following pioneering anamorphic for the launch of the PlayStation 5, increasingly Amplify had been used as a go to agency for creative technology, installations and disruptive media. Amplify also have a dedicated FUTURES division, with a team of creative technologists who are as creative as they are solutions orientated.

Good ideas don’t need to cost the earth. Often when budgets or timelines are limited is when creativity and creative problem solving can prevail - whether finding a venue that does the job, through a collaborative partnership or a killer idea that cuts through. Amplify also has a specialist youth and gen z focused agency. Seed specialise in fusing brand experience, creator and content - and are used by brands such as Adobe. Amazon, Lululemon, New Balance and Spotify to seed and launch new IPs, products and services.