Hello, we’re Co.Labs .
An in-house agency at Amplify that creates culture-first collaborations that leverages the power of creators to drive business impact.
A new era.
There is no denying the impact of creator-led campaigns in today’s world, but as creator marketing evolves so does the way youth culture engages with it.
We know the power comes from leaning further into the creative magic a partner can bring and developing creative ideas that feel more personal and less promotional.
Our team of specialists blends strategic thinking, cultural insights and a passion for knowing and engaging with the cultural tastemakers, influencers, creators and cultural partners.
Get in touch: maddiek@weareamplify.com
Work with us.
Creator Strategy + Planning
Identification
Brokering + Contracting
Ideation + Experience Programming
Talent Management + Campaign Execution
Comms Planning + Content Strategy
Measurement, Optimisation, + Reporting
Our thinking.
The Co.Labs Briefing.
The Co.Labs Briefing is a roundup of collab & partnership highlights. You’ll find stories across culture including; Luxury, Fashion and Beauty Tech, Music, Sport + Lifestyle, Food + Beverage as well as Creator and Talent News.
We hope you enjoy!
View the latest here.
A new era of creator partnerships.
We wanted to understand and better educate clients on the creator’s experience and perspective on how best to work with brands and how they see the future of partnerships.
We partnered with SevenSix Agency to recruit ten influential creators representing different ages, ethnicities, identities and creator sectors for a closed roundtable discussion focussed on opportunities, pain points and the future of collaboration.
Read more here.
