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Pinterest Manifestival at Cannes Lions 2023
Amplify + Pinterest create a festival of discovery, inspiration and doing at Cannes Lions 2023...
Challenge
The Cannes Lions International Festival of Creativity sees the global advertising industry gather to celebrate industry leading creative, nurture relationships and be inspired by what’s next in advertising.
Brands hold pinnacle positions on the beach and each year competition levels-up, so the challenge was big, especially as in 2022 Pinterest’s activation was the most talked about experience on the beach.
Pinterest needed a brand experience that would build brand momentum, drive comprehension of their unique benefits and inspire the audience to discover what’s possible on the platform.
Insight + Strategy
We knew we needed to level-up and show that Pinterest is the only platform that moves beyond inspiration and takes people from dreaming to doing. From passively scrolling to making plans and taking action.
Our strategy was to show, not tell, what it feels like to step into Pinterest and experience the consumer journey through activations inspired by the growing Gen Z audience.
Solution
Welcome to the Manifestival, where anything is possible…
The Pinterest ‘Manifestival’ was created to be a place where guests could discover new possibilities, decide on a change or something new and then put it into action. It was a space that embodied the power of both possibilities and creativity.
The ‘Pinterest ‘Manifestival' brought the brand to life with endless opportunities to get creative and feel inspired about the possibilities on Pinterest.
Whether it was getting that tattoo they had always wanted inspired by trending designs, trying a new hairstyle with the help of Pinterest’s inclusive beauty tools, customizing their dream merch or manifesting their next trip. Every activity helped shift guests from dreaming to doing at the Pinterest ‘Manifestival’.
Our beautifully crafted world got press talking and made guests feel like they were stepping into Pinterest - bringing the brand to life with endless opportunities to get creative and feel inspired, and reminding them that with Pinterest - it’s Possible.
The crowds at Cannes responded by showing up again, and again, and again. One of the only spaces with a queue every day, people lined-up hours in advance of the opening to secure a spot. We drove engagement with our clients and partners through meetings, private tours, partner events, and activations.
"Pinterest had the most interactive activation on the Croisette" Adweek
6k
people across the live days with many visiting twice
3.6k
unique visits
308
sales meetings