Culture matters because it defines us.
Forming the building blocks of our identities – from fashion to music, sport to wellness and everything in between – culture is what people really care about. That's why brands need to engage their audiences through culture, facilitating, complementing and contributing to the lifestyles and identities they are looking to create.
Culture briefings help you keep up to speed with innovations and evolutions happening across the cultural spectrum, mapping opportunities, learnings and need-to-knows that can keep brands afloat amidst the cultural riptide.
Want to know more? Email emmaw@weareamplify.com.
A moment in time. Shared with your community or enjoyed as an escape on your own. The rallying point and ultimate expression of cultural passions. A physical world to explore or a digital refuge from the relentlessness of the feed. Experiences offer something that no other marketing channel can. True immersion.
To find out more and access the full research, email emmaw@weareamplify.com.
Exploring the next frontier of cultural storytelling and discovering how brands can take an active role in one of the most generation-defining moments of the next decade: space exploration. Highlighting unique opportunities for marketers to engage with this emerging conversation, drawing distinctions between the Apollo and Artemis missions and their relevance to today’s youth.
To find out more and access the full research, email emmaw@weareamplify.com.
Club culture has been the point of origin for cultural movements that have swept across the world. At a crossroads, there is an opportunity for brands to play a role in supporting a resurgent DIY scene - this Culture Briefings covers some of the trends, opportunities and takeouts for those looking to do so.
To find out more and access the full research, email emmaw@weareamplify.com.
Exploring the massive impact young audiences are having on sports fandom and culture. From the shifting consumption habits to the increasing cultural crossovers in fashion - brands who want to be relevant in the sports space need to be aware of how to present themselves to these younger audiences in a way that makes them relevant.
To find out more and access the full research, email emmaw@weareamplify.com.
Culture matters because it defines us. Audio is how we define ourselves. At once collective and deeply individual, audio offers itself as a uniquely emotive experience, unlike any other form of culture. This culture briefing explores the ways in which sound informs identity, and how brands can harness its power to connect with their audiences.
To find out more and access the full research, email emmaw@weareamplify.com.
This report explores the the ever-increasing innovation breakthroughs in the creative scene, and how brands are using them to drive conversation, spread reach, and engage audiences. Additionally, this report will also extrapolate future trends around innovation and what that would look like for brands. We’ll look at how the democratisation of technology is empowering creators in crafting attention grabbing content; how generative AI has turned passive audiences into active co-creators; the obsession with blending real & digital worlds; and the role innovation has in making headway in inclusivity.
To find out more and access the full research, email emmaw@weareamplify.com.
An exploration of the ever-evolving mindset of the next gen luxury consumer their buying journey and ways they engage with luxury brands. From sustainablity and inclusivity to the cost of living crisis and the shifting definitions of luxury, Gen Z are shaping and reshaping the future of luxury - and where legacy brands fit in.
To find out more and access the full research, email emmaw@weareamplify.com.
As technological advances rapidly propel art and culture forwards, who are those at the helm of driving new, radical change? South East Asian Generation Zalpha are at the heart of this change. A first-of-its-kind group drawing from the best bits of global culture – from East to West, digital to physical, lo fi to high brow – to self-define new and innovative ways of creatively expressing themselves.
To find out more and access the full research, email emmaw@weareamplify.com.
So you think you know gaming? Well it turns out gamers are a much more diverse group than you probably thought, with more women and older people playing than ever before. Delve into the emotional needs being met by gaming trends such as cozy, table-top and nostalgia gaming and examine the place of gaming at the crossroads of culture and worldbuilding.
To find out more and access the full research, email emmaw@weareamplify.com.
A look at how the next gen are shifting the meaning of wellness, a trend driven by the prominence of Gen Z using TikTok as their primary source on inspo and info and what it means for brands looking to connect through content and storytelling that connects with this younger gen.
To find out more and access the full research, email emmaw@weareamplify.com.
A look at the new face of non-binary beauty, as defined and championed by youth audiences who are rejecting tired old beauty standards and the brands who perpetuate them. Lessons for those in the space on how to reach and connect with their audiences in the right way.
To find out more and access the full research, email emmaw@weareamplify.com.
The world turned pink for the launch of Barbie, taking over sociual feeds around the globe. We looked at the monumental marketing campaign that has driven the near unprecedented hype around the film, pulling out six key takeouts for brands looking to launch products or IP in culturally impactful ways.
To find out more and access the full research, email emmaw@weareamplify.com.
Music is always in motion, reacting to the socio-political, cultural and technological currents that shape our lives. From social trends to new tech changing the face of music, immersive experiences to the evolving way in which brands are expected to play a part, this report sets out the state of play in music and lays out how brands can get involved.
To find out more and access the full research, email emmaw@weareamplify.com.
