Culture matters because it defines us.
Forming the building blocks of our identities – from fashion to music, sport to wellness and everything in between – culture is what people really care about. That's why brands need to engage their audiences through culture, facilitating, complementing and contributing to the lifestyles and identities they are looking to create.
Culture briefings help you keep up to speed with innovations and evolutions happening across the cultural spectrum, mapping opportunities, learnings and need-to-knows that can keep brands afloat amidst the cultural riptide.
Want to know more? Email emma@weareamplify.com
Exploring the massive impact young audiences are having on sports fandom and culture. From the shifting consumption habits to the increasing cultural crossovers in fashion - brands who want to be relevant in the sports space need to be aware of how to present themselves to these younger audiences in a way that makes them relevant.
In an era dominated by social media and digital influence, the pursuit of eternal youth has reached unprecedented heights. From viral filters sparking existential debates to a flood of anti-ageing products, society grapples with the complexities of beauty, ageing, and societal expectations. Yet, amidst the frenzy, a counter-movement emerges, championing acceptance and authenticity in the face of ageing.
Culture matters because it defines us. Audio is how we define ourselves. At once collective and deeply individual, audio offers itself as a uniquely emotive experience, unlike any other form of culture. This culture briefing explores the ways in which sound informs identity, and how brands can harness its power to connect with their audiences.
As technological advances rapidly propel art and culture forwards, who are those at the helm of driving new, radical change? South East Asian Generation Zalpha are at the heart of this change. A first-of-its-kind group drawing from the best bits of global culture – from East to West, digital to physical, lo fi to high brow – to self-define new and innovative ways of creatively expressing themselves.
