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Nike x London Marathon
Nike and Amplify deliver the most disruptive marathon takeover in history.
Challenge
Create the most disruptive marathon takeover the world has ever seen.
Solution
To maximize Nike's presence at the London Marathon, we built momentum before race day with a shake-out run, capturing content that amplified anticipation across social channels.
On race day, we engineered the unmissable: disruptive motivational signs suspended by cranes along the route, creating unexpected moments of encouragement that energized runners and turned heads across London.