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Hi Meta.

Our journey with Meta began in 2018 with us designing a keynote and demo hall space for Facebook Oculus Connect, a VR conference in San Jose. During the next year, we then went on to develop their global event vision guidelines and bring to life through F8, a festival experience conference. In France, the team worked on creating Facebook Connexions, a 3-day brand experience focused on supportive, safe, inclusive and civically engaged communities globally. This then led to us producing and managing Facebook’s annual thought leadership Video Summit in Paris to pioneer the future of video.

Since rebranding to Meta we worked together in London to create a festival of innovation that would bring the brand pillars of AI innovation to life through an unforgettable experience. This was curated through product showcases, headline speaker talent Mel Holdbrook-Akposoe (aka Melissa’s Wardrobe, stylist to Stormzy) and Marketing Director for viral coffee chain Blank Street, Claudia Winter during their fireside chat on how to ‘assure authenticity’. The aim was to create a tailored production and guest experience that would engage both the business and creator audience. We recently also partnered with Meta in the US to launch creator-first experiences and an event series that positioned them as the creative home for modern storytellers:

Instagram Unfiltered
A daytime creator summit that traveled to Atlanta, LA and NYC, focused on getting real with Meta employees and fellow creators through open dialogue, tactical insights, and community networking.

Meta Night Out @ Disneyland
A magic-infused after-hours takeover during VidCon that turned content creation into play, offering creators once-in-a-lifetime access to Disney and Meta-branded moments designed for connection and social sharing.

Our work spans brand experience, disruptive media, conference, film + broadcast and exhibitions across different markets.

This year, we also partnered with Meta to create Meta Festival 2025 - a day where advertisers, creators, and partners came together to explore how collaboration drives real business growth.

From AI's role in creativity to brand-creator partnerships that scale, the festival was rumbling with ideas that further proved storytelling and strategy go hand in hand.

Beyond the main stage, Meta AI, Instagram, Samsung, and Oakley invited guests to immerse themselves in these themes through spaces that blended creativity, technology, and culture into unforgettable experiences.

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We are a global creative agency specialising in experience, entertainment + culture.

Amplify are lucky to work with some of the most innovative and progressive brands globally, often working as an extension of the team creating global campaigns, toolkits and campaigns that are activated locally, both delivering directly through our global hubs and / or supporting and managing local teams, agencies and individuals. We're as committed to 'doing good' as doing 'good work' and leading with responsibility. In 2023 Amplify was globally B-Corp accredited.

Amplify take a global / local approach, with hubs in London, LA, Paris, New York and Sydney. We, often spearheading and supporting campaigns taking place across multiple markets. The Play Has No Limits launch of PlayStation 5 is a great example, with 27 events in 25 countries in 24 hours. More recently Amplify concepted, managed and delivered ‘The Clubhouse’ for EA FC (formerly FIFA) in key city Madrid, with local agencies delivering events in 7 further cities following our guidelines and guidance. The Madrid experience hero’ed cover star Jude Bellingham as one of the many players and creators in attendance, with Amplify designing and managing the livestream and social assets capture and creation.

This era of creator culture is rewriting the script of storytelling. We work with brands that want to go Off Script. Brands that want to break the format of branded entertainment and IP, by harnessing a new era of storytelling styles, tools and creators, such as with the finale of Netflix’s very own 'Casa del Papel' - which translated the IP into a reality show and a global broadcast.

Amplify has in-house expertise in creating events, shoots and livestreams ensuring both the URL and IRL experience is maximised, never compromised. We take a magazine format, often broadcasting tailored versions in multiple languages incorporating bespoke filming, shoots and local content.

We have a Co.Labs team dedicated to creator, communities and partnerships. We believe in the power of getting under the skin of real people to help brands understand their potential role in culture. Creators, influencers, talent and communities are an extension of a brand’s audience and have the power to influence everything from cultural relevance to buying decisions, and so we believe understanding the power of collaborations is key to brand success.

Following pioneering anamorphic for the launch of the PlayStation 5, increasingly Amplify had been used as a go to agency for creative technology, installations and disruptive media. Amplify also have a dedicated FUTURES division, with a team of creative technologists who are as creative as they are solutions orientated.

Good ideas don’t need to cost the earth. Often when budgets or timelines are limited is when creativity and creative problem solving can prevail - whether finding a venue that does the job, through a collaborative partnership or a killer idea that cuts through. Amplify also has a specialist youth and gen z focused agency. Seed specialise in fusing brand experience, creator and content - and are used by brands such as Adobe. Amazon, Lululemon, New Balance and Spotify to seed and launch new IPs, products and services.

  • Approach

    We were founded as a 'home for creative people and clients' on a shared mission to join 'the dots between people, brands and culture'. We know we have two clients, both the brands that give us the killer briefs and the often hard-to-reach audiences they're trying to engage. Through our campaigns, we find cultural spaces where a brand and audience can come together to create conversation, community and culture - building loyalty and long-term relationships.

    We ensure brands cut through in this busy, saturated and complicated world by creating simple, moving and effective campaigns that are empathetic, often living across multiple channels.

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  • Capabilities

    We place narrative design + storytelling at the heart of everything we create.

    That's why we believe the more we blur the lines between physical experiences and online digital experiences, the more we can captivate our audience with brand stories designed to be shared. This belief has led us to continue crafting the creative services we offer, all through the lens of experience, entertainment, and culture. This allows us to create ideas, campaigns, experiences, and platforms that can be amplified at every touchpoint and across the entire media mix, traversing channels and all the spaces in between.

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  • Specialisms

    Through our initiatives, we explore how worldbuilding puts the audience at the heart of a brand, how story-driven content better connects to culture, how brand collaborations can turn cultural worlds on their axis, and how new technological advancements shape the world around us.

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  • Responsibility

    We lead with responsibility. It has always been important to us to think and act responsibly. This is why everyone at Amplify is committed to adopting considered and conscious decision-making when creating campaigns on behalf of our clients, with the goal of moving culture forward with a positive and long-lasting impact.

    Our work-in-progress mentality means that we aim to improve the impact we have on our people, the wider cultural landscape our work exists within and the planet we live on. Always questioning the little things to constantly innovate and find the inch of improvement that adds up to something bigger.

    Our breadth of work and accountability, driven by our ongoing belief that we are 'always a work in progress,' have led us to become a Certified B Corporation™ across all our global offices.

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  • Culture Briefings

    Culture matters because it defines us. Forming the building blocks of our identities – from fashion to music, sport to wellness and everything in between – culture is what people really care about. That's why brands need to engage their audiences through culture, facilitating, complementing and contributing to the lifestyles and identities they are looking to create.

    Culture briefings help you keep up to speed with innovations and evolutions happening across the cultural spectrum, mapping opportunities, learnings and need-to-knows that can keep brands afloat amidst the cultural riptide.

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Brand Experience Agency of the Decade