Hi Adobe.

When Adobe moved into a new, larger space at Sundance Film Festival 2025, they partnered with Amplify to transform a three-floor gallery on Main Street into an immersive hub celebrating the unsung heroes of filmmaking, the crew behind the camera.

Taking inspiration from the textures and touchpoints of the creative process (scripts, scenic backdrops, gaffer tape, flight cases, and Adobe's own suite of tools), we designed a space where each floor had its own identity: community, creativity, and conversation.

The result was a behind-the-scenes world made beautiful, welcoming 11,100+ visitors, a 53% increase on the previous year. With 8,000+ coffees served, 590 RSVPs for the Crew Call Party, 150+ directors fitted in the Sundance Filmmaker jacket, and 294 engagements with The Set Activation the Adobe house was the one not to miss on Main Street.

Read the case study here.

For nearly a decade, Seed, Amplify's youth specialist agency, has partnered with Adobe on their student acquisition strategy, spanning campus activations, Student Brand Ambassador programmes, and social content. This has kept Adobe embedded in student life year-round, not just at peak moments like freshers season. Central to that work has been shifting Gen Z's perception of Adobe from a professional tool to a brand built for every creative.

This past year, across 27 campuses, 32 live events, and two freshers' festivals, students designed their own tote bags, Stanley Cups, and cross-body bags using Adobe Express, connecting with the brand through hands-on creation that felt genuinely authentic. The numbers reflect it: 42k account sign-ins, a 98% year-on-year uplift in sign-ins, and a 54% increase in footfall. Supported by 80 Student Brand Ambassadors, the campaign extended well beyond freshers week, with workshops, society partnerships, and peer-led digital challenges keeping Adobe Express woven into student creative life throughout the year.

Off the back of that success, Adobe asked us to take the UK model global. We've since launched Adobe Express in Australia for O-Week, and activated across key US campuses too.

Read the case study here.

When Adobe evolved their Experience Makers event from a live experience to a digital broadcast, they challenged us to build an ownable visual identity that would unfold across two months of social content, email campaigns, digital platform design, and event assets.

With our sibling agency Wonder, we developed a bold, evolving narrative, bringing together Adobe's shapes, colours, and textures to tell the story of what happens when creative tools and creative minds collide. The result was a dynamic identity that grew and animated across 250+ deliverables, reaching over 1 million people.

Read the case study here.

We have a wealth of talent that has worked with brands across key territories ranging from the UK, Europe, Middle East, South East Asia and India and Australia, however each project has a specialist team that is dedicated to this. In terms of how we activate, we think globally but work hyperlocally.

Amplify take a global / local approach, with hubs in London, LA, Paris, New York and Sydney. We are often spearheading and supporting campaigns taking place across multiple markets. The Play Has No Limits launch of PlayStation 5 is a great example, with 27 events in 25 countries in 24 hours. Amplify concepted, managed and delivered ‘The Clubhouse’ for EA FC in key cities of Madrid and London with local agencies delivering events in 7 further cities following our guidelines and guidance.

This era of creator culture is rewriting the script of storytelling. We work with brands that want to go Off Script. Brands that want to break the format of branded entertainment and IP, by harnessing a new era of storytelling styles, tools and creators, such as with the finale of Netflix’s very own 'Casa del Papel' - which translated the IP into a reality show and a global broadcast.

Amplify has in-house expertise in creating events, shoots and livestreams ensuring both the URL and IRL experience is maximised, never compromised. We take a magazine format, often broadcasting tailored versions in multiple languages incorporating bespoke filming, shoots and local content.

We have a Co.Labs team dedicated to creators, communities and partnerships. We believe in the power of getting under the skin of real people to help brands understand their potential role in culture. Creators, influencers, talent and communities are an extension of a brand’s audience and have the power to influence everything from cultural relevance to buying decisions, and so we believe understanding the power of collaborations is key to brand success.

Following pioneering anamorphic for the launch of the PlayStation 5, increasingly Amplify had been used as a go to agency for creative technology, installations and disruptive media. Amplify also have a dedicated FUTURES division, with a team of creative technologists who are as creative as they are solutions orientated.

Good ideas don’t need to cost the earth. Often when budgets or timelines are limited is when creativity and creative problem solving can prevail - whether finding a venue that does the job, through a collaborative partnership or a killer idea that cuts through. Amplify also has a specialist youth and gen z focused agency. Seed specialise in fusing brand experience, creator and content - and are used by brands such as Adobe. Amazon, Lululemon, New Balance and Spotify to seed and launch new IPs, products and services.