Crafting food product and restaurant experiences.

Breaking the format of a retail pop-up, by building a world of delicious discovery and cultural crossovers...

With 61% of those who identify as foodies also being avid explorers who like to travel to try new cuisines, creating immersive brand experiences within a retail setting is a no-brainer for senior product and brand marketers.

Taking inspiration from the cinematic and narrative trend for multiverses that have swept pop culture over the last decade, we created a series of connected worlds that allowed guests to authentically travel into foodie culture.