Rowntree's Randoms Arena

Amplify + Nestle get really random...


Amplify were challenged by Nestle to create a Rowntree's Randoms experience to engage, entertain and drive sampling amongst 16-24 year olds at the UK's top festivals.

Insight + Strategy

Festivals can be cluttered and competitive spaces, where interaction becomes key in grabbing the attention of young audiences. We thought, why just watch the fun, when you can create it?


The Rowntree's Randoms Arena.

We created an eye-catching Rowntree's Randoms arena. With DJs providing the soundtrack, interactive activities included Silent Disco, Spacehopper Races and Tight Squeeze at Freeze – seeing how many items of clothing people could put on in a minute.