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Rowntree's Randoms Arena

    Amplify + Nestle get really random...

    Challenge

    Amplify were challenged by Nestle to create a Rowntree's Randoms experience to engage, entertain and drive sampling amongst 16-24 year olds at the UK's top festivals.

    Insight + Strategy

    Festivals can be cluttered and competitive spaces, where interaction becomes key in grabbing the attention of young audiences. We thought, why just watch the fun, when you can create it?

    Solution

    The Rowntree's Randoms Arena.

    We created an eye-catching Rowntree's Randoms arena. With DJs providing the soundtrack, interactive activities included Silent Disco, Spacehopper Races and Tight Squeeze at Freeze – seeing how many items of clothing people could put on in a minute.

      • 408k

        attended

      • 311k

        samples distributed

    Brand Experience Agency of the Decade