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    Amplify takes the wagamama lounge from festival fields to nationwide campaigns...

    Challenge

    Over three years, Amplify were challenged by wagamama to turn their consumers into exuberant brand fans, across Facebook, Twitter and Instagram. To bring this social campaign to life, Amplify also took the wagamama lounge from the festival fields to a nationwide audience.

    Insight

    Adults and families alike love wagamama as a fun and vibrant brand, but as new generations emerge, it is harder to capture their attention.

    An integrated approach, spanning social and offline experiences. Building spaces where a millennial audience could connect, have fun and enjoy good food.

    wagamama lounge + social

    A full social offering across all channels, delivering everything from the strategy and creative execution, to an ‘always-on’ management team that were able to post reactively in order to grab attention with the right posts, at the right time.

    Meanwhile, for a period of three years, the wagamama lounge got in on the festival action. We selected a boutique line-up, spanning the UK from Parklife to Bestival. Music came from the likes of Cuban Brothers, DJ Yoda, David Rodigan and DJ EZ and festival goers could feast on key wagamama dishes such as Chicken Katsu and Yaki Soba. There was even a kids menu at Camp Bestival for the mini noodlers.

      • 280K

        total festival footfall

      • 45K

        total YouTube views

      • 127K

        Twitter reach using #wagamamalounge

      • 4M

        Twitter impressions

      • 18%

        cross platform fan growth

      • 200K

        Facebook organic reach

      • 1M+

        Facebook impressions from across 11 short-form videos

    Brand Experience Agency of the Decade