Mascots Anonymous

Published by: Amplify
Date: 02/01/2022

Amplify were challenged by Bite Back 2030, the teen-led campaign founded by Jamie Oliver, to expose manipulation in the food industry, in particular the targeting of children. Our solution was to communicate key messaging through entertainment.

What happens when the mascots created to sell junk food come to terms with the damage they have done? Created and produced by Amplify, written and directed by Ruth Sewelll, 'Mascots Anonymous' is a darkly comic short film that shines a light on truly vital cause...

Find out more about Bite Back 2030 and watch the full film HERE:

Creative + Production Agency: AmplifyConcept + Development: Alex WilsonCreative: Ben SearyBusiness Director: Zoe LewisEP: Alaina PhillipsProducer: Erin Sullivan

Writer / Director: Ruth SewellDirector of Photography: Chris ClarkeEditor: Nathan Perry-GreenePost Production: CODA