An introduction from CEO, Jonathan Emmins.
CEO, Jonathan Emmins explains how Amplify work with brands using worldbuilding as an important tool to create engaging and inspiring campaigns.
Brand building is out...
The worldbuilding era is here...
We’re stepping into an era where brands extend beyond standalone campaigns, constructing immersive worlds to foster connection and create culture.
But how do they do it?
Brand and cultural experts from Canva and SneakerFreaker discuss how worldbuilding campaigns and storytelling narratives help brands better connect with audiences and co-create community.
The session...
A dive further into worldbuilding.
Creative Strategist, Chelsea Mtada and Head of Strategy, Sophy Vanner Critoph explore more about what worldbuilding means and why its now more important than ever to understand modern culture.
Panel discussion and takeouts
Led by Strategy Director Rachel Matovu and Creative Director Jordan Dale, the discussion explores the worlds of brand pioneers Bryony Popp, Canva and Audrey Bugeja, Sneaker Freaker.
Covering topics including:
- How to bring worldbuilding to life with experience and creative campaigns
- Why placing stories at the centre of worlds unlocks stronger audience connections
- How to co-create with fandoms and communities to enable a sense of ownership
- Where to start if you don’t have “Barbie budgets"
- A blueprint for applying worldbuilding to your brand
Find out more about worldbuilding.
The Book
Read the bookThe first edition of 'worldbuilding: the evolution of brand building' explores the journey of worldbuilding to date and why we believe an old concept has never been more important when it comes to brand building. We look at the prevailing themes, perspectives and attitudes in the context of the fandoms and connected worlds, considering the provocations that nudge forward co-creation and content.
To receive a copy of the book contact newbusiness@weareamplify.com
The Film Series
Watch the seriesOur launch film ‘escape into: the evolution of worldbuilding’ is directed by Bexy Cameron, and features 24 future-thinking minds, diving into different worlds by interviewing pioneering worldbuilders who are making a difference and doing it right from Audrey Bugeja of Sneaker Freaker and author Liv Little to Jay-Ann Lopez from Black Girl Gamers and Ali Mendes of Legendary Entertainment. This will be followed by an 8-part series deep diving into how worldbuilding operates in different spaces including film, music and fashion.
To find out more contact newbusiness@weareamplify.com
Pioneering worldbuilders
Meet the PioneersIn our worldbuilding series, we've interviewed and profiled over 70 pioneering worldbuilders and cultural visionaries to explore how they place audiences at the centre of their worlds and crafted their insights and thoughts into a limited edition book and 9-part film series. We've compiled a selection of their worlds below for you to explore.
worldbuilding in action
worldbuilding examplesworldbuilding forms the evolution of brand worlds and B2C marketing; it allows us to craft more interconnected and immersive ways to engage with audiences. The combination of emerging technologies and the continually blurred lines of channels, disciplines and mediums ensure it will only gain more traction as a fundamental framework for building brands.The Events
We regularly host worldbuilding talks, screenings, panels, and roundtables to explore worldbuilding topics collaboratively with our clients. This started with a launch event at this 2023's SXSW in Austin. Guest speakers Judy Lee from Pinterest and Kris Krockett from the Lego Group joined Amplify CCO Jeavon Smith and ECD Alex Wilson in front of a packed room. We continue to run roundtables across the globe for brand-side marketers. Sessions in London, Texas, Sydney and Melbourne have been attended by brands including Warner Bros, LUSH, Google, Paramount, Bacardi and Nike. Next up are sessions in Paris, New York and LA.
To find out more contact newbusiness@weareamplify.com
The Innovation Sessions
We run bespoke innovation sessions and workshops to help existing and new clients apply a worldbuilding approach to elevate their marketing and campaigns and better join the dots between people, brands + culture. These range from general sessions to those focusing on specific opportunities, challenges and areas, including helping co-author briefs.
To find out more, including how to book a session contact newbusiness@weareamplify.com
Get in Touch.
Whether you'd like to hear out more about the insights and approach behind worldbuilding campaigns and other amplifiable experiences, or to talk in confidence about upcoming campaigns, we'll introduce you to those within the team with the most relevant experience and examples to discuss further.
