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Australia | Deep Dive: 3. How We Spend It
34% believe brands should be leading the way when it comes to saving the planet.
How young people respond to retail, brand ethics + influence...
But only 1 in 5 worry about the ethical implications of what they bought and 1 in 4 worried about the environmental implications. So maybe in order to make changes in the industry more young people need to understand that their stories do not end at the label, but go all the way through the supply chain.It seems the appetite to buy is still there despite young people ‘tightening their belts’ as their wage growth slows and rent/housing costs increase. 32% prefer to shop online than in stores making the dopamine hit of ‘buying’ available 24/7. The young Aussies we spoke to consistently vocalised their intention to be more conscientious about how they shopped, but this does not seem to have translated into action when dealing with fashion.