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Amplify x Meta 2025
Amplify + Meta design creator-first experiences to spotlight Meta innovations and foster connection.
Challenge
Meta needed to reinforce its relevance and leadership within an increasingly fragmented and competitive creator landscape. While creators are actively using Instagram, Facebook, and Threads, many don’t fully understand the platforms’ potential for building real community and accelerating content growth. There was also a need to cut through the noise of industry events and offer creators authentic, memorable ways to connect with Meta and with each other.
Insight + Strategy
Design creator-first experiences that not only spotlight Meta’s platform innovations (like Instagram’s community-building tools and Edits) but also foster genuine connection. We set out to shift perception by meeting creators where they are, from intimate, insight-driven programming to unforgettable cultural moments, and giving them the tools and inspiration to deepen their platform presence.
Solution
We partnered with Meta to launch an event series that positioned Meta as the creative home for modern storytellers:
Instagram Unfiltered
A daytime creator summit that traveled to Atlanta, LA and NYC, focused on getting real with Meta employees and fellow creators through open dialogue, tactical insights, and community networking.
250
LA RSVPS
132
NYC RSVPS
250
ATL RSVPS
Meta Night Out @ Disneyland
A magic-infused after-hours takeover during VidCon that turned content creation into play, offering creators once-in-a-lifetime access to Disney and Meta-branded moments designed for connection and social sharing.
230
Attendees
166
Ray-Ban Meta Glasses distributed
84
Meta AI app downloads