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Base - A New Day One Launch Event
Amplify + Coinbase create virtual and IRL moments for Base - A New Day One launch.
Challenge
Launch Coinbase’s latest innovation—a "do-everything" app, Base, designed to help Coinbase and the entire Base ecosystem build a more open and accessible future by bringing a billion people on chain.
Insight + Strategy
Creators and developers face high barriers to putting ideas into practice, and connecting with audiences at scale.
Our reveal event, which took place in LA and was livestreamed around the world, had to get them buzzing about how the new Base app is changing that.
Solution
“A New Day One” marked a fresh start for creators and builders—rejecting the old playbook in favor of innovation, independence, and endless creative possibility.
As Base’s new brand experience platform, it combined the rigor of a tech announcement with the disruptive, community-first energy fans expect. A clean, flexible design system teased the new app while balancing innovation with warmth, brought to life through natural materials, soft lighting, and LED technology.
The launch opened with an intimate keynote presentation, where pioneers shared the stage against a backdrop of brand artifacts celebrating Base’s history and impact.
Streamed globally, the event seamlessly bridged live and digital audiences, gaining over 8M streams online.
Guests then explored hands-on activations: Remix turned ideas into on-chain games, Noice rewarded creators directly, creating a collaborative living mural and brand collage.
The night closed with a rooftop celebration, extending the energy of Day One into the wider Base community—a launch that wasn’t just an announcement, but a movement powered by play, creativity, and collaboration.”