Geneva Motor Show

Amplify bring motion + emotion to Lexus’ Geneva Motor Show…


Amplify were challenged to transform Lexus' motor show from stand to stand-out experience.


With 680k attendees, including over 11k media and press, Geneva Motor Show is a buzzing but cluttered environment. Our space and experience needed to truly cut through.


To take this exciting data-driven list and transport it into a physical space by highlighting the names and faces of all of the musicians. As a new initiative for YouTube, we wanted the industry professionals in attendance to take note and give them the chance to explore these new sounds.

Amazing in Motion

Geneva Motor Show.

Amplify turned a static stand into a constantly moving space, with crescendo moments showing the Lexus brand as more than just a car, through a combination of technology, visuals and sound.