Home

Cannes Lions Festival of Creativity

    Amplify, Seed, + Wonder help bring about the most creative spaces on the Croisette during Cannes Lions.

    BCG House

    BCG returned to Cannes Lions to showcase the future of marketing and sales in the age of agentic AI, transforming BCG House at 61 Boulevard de la Croisette into a dynamic hub for forward-thinking brand leaders.

    Challenge: Help modern Chief Marketing Officers navigate the disruptive age of agentic AI and understand how human creativity and intelligent systems work together to drive business growth.

    Insight + Strategy: The paradigm to accomplish was "Agentic by Design, Engineered by Imagination," and therefore a space that encouraged the digital but also durable direct-to-consumer relationships.

    Solution: Through the week, BCG House hosted exclusive and intimate executive discussions and roundtables exploring how brands can act with autonomy and adapt with insight.

    The Female Quotient

    Amplify's sibling agency, Seed, supported The Female Quotient in bringing FQ Beach to life at Cannes Lions - their first-ever beachfront destination, and one of the festival's standout spaces.

    Challenge: Transform an empty stretch of the Croisette into a vibrant destination for conversation, community and standout brand experiences.

    Insight + Strategy: From concept to completion, FQ shaped the strategic vision for the space, with our team leading the production, technical delivery and build that turned the ambition into reality.

    Solution/ Execution: The week featured conversations with global voices including Oprah Winfrey, Tina Knowles, Keke Palmer and Hilary Knight, alongside partner activations that kept guests engaged throughout; from personalised bracelets at Snapchat's Charm Bar and coffees from Best Buy to Asana's Frosé Cart and #paid's Content Cabana. Culminating in The Female Quotient's largest Cannes Lions presence to date, welcoming more than 12,000 attendees over four days.

    Google and YouTube Beach

    Google and YouTube Beach at Cannes Lions explored the intersection of AI and creativity, transforming their experiential space into an immersive pavilion that pushes the boundaries of design and tech.

    Challenge: Demonstrate how emerging AI technologies can serve as a powerful collaborative partner to human creativity rather than a threat or a competitor to traditional artistry.

    Insight + Strategy: Our goal was to bridge the gap between complex technological development and emotional connection by grounding Google's AI capabilities in tangible, human-centric design, philosophy, and thought leadership.

    Solution: An experiential pavilion showcasing interactive AI creative demos and hosting high-level panel discussions with global creative leaders to make the future of technology familiar and intuitive

    Microsoft Gardens

    Microsoft hosted Microsoft Gardens, transforming their coastal space into a "garden of the mind" where shared thoughts could flourish and genuine connections could take place.

    Challenge: Create a tranquil, welcoming sanctuary and spatial identity at Cannes where creative and marketing leaders can find their flow state and be reminded that the future is built together.

    Insight + Strategy: Our design and creative direction pulled from the thought that most impactful moments of the festival happen in between scheduled sessions - in the quiet, spontaneous conversations that spark new thinking and unexpected inspirations.

    Solution: Guests entered into a beautifully designed, multi-sensory environment where diverse perspectives and honest conversations could grow. While we did not produce the physical villa itself, we were deeply involved throughout the creative and design processes to ensure the space felt like an authentic catalyst for connection.

    Pinterest Manifestival

    Pinterest came back for another year of hosting the Pinterest Manifestival, transforming the Carlton Beach Club into an experiential playground celebrating Gen Z's favorite inspiration platform.

    Challenge: Reinforce to global brands and advertising leaders that Pinterest is an active engine of real-world creation and high-intent conversion rather than just a passive digital scroll.

    Insight + Strategy: Pivot from "scroll to soul" through physical manifestations of digital aesthetic trends off-screen and rewarding active participation, hands-on creation, and personal expression.

    Solution: We helped Pinterest develop an immersive beachfront playground featuring artist-led activities, trend-driven interactive spaces, a custom Pinterest Patisserie that turned style into edible treats, and the return of the Original Pinterest Tattoo Parlour with a brand-new twist.

    Semrush Villa

    Semrush established a premium hospitality experience, taking over a Bond-esque villa in the Cannes hills and turning it into a quiet, exclusive host venue.

    Challenge: Break through the noisy, overstimulating atmosphere of the beach Croisette to secure high-value, uninterrupted face time with prospective clients and marketing leads.

    Insight + Strategy: Offer a high-end, informal sanctuary away from the madness of the main festival that balances premium leisure with natural opportunities for deep business discussions.

    Solution: A luxurious hideaway for potential clients and guests in a private hillside villa equipped with a tennis court and swimming pool, and a curated week of provoking talks, roundtables, and intimate dinners.

    Snowflake Snow Plough and Chalet

    Snowflake hosted a playful dual brand experience, transforming the sweltering Croisette with a refreshingly off-piste festival activation.

    Challenge: Wonder, Amplify's sibling agency, was challenged with helping the brand stand out in a highly competitive enterprise data market and capture the attention of physically exhausted, over-scheduled festival attendees.

    Insight + Strategy: Under the theme "Cannes, but cooler," counter the mid-summer heat and corporate fatigue of the festival with lighthearted, literal cooling experiences that highlight the brand's human energy.

    Solution: Wonder deployed a dual-presence activation featuring the Snowflake Chalet as a cool private haven for partner connection alongside the mobile Snowflake Snowplough serving custom ice cream to the crowds.

    Tubi Club La Croisette

    Tubi returned to Cannes Lions to host the Tubi Cabana, transforming Checkpoint Entry #3 at the Palais Des Festivals into "Club La Croisette," an inviting creators' clubhouse.

    Challenge: Make Tubi the most magnetic destination at Cannes upgrading YOY to connect with key creative and marketing influencers.

    Insight + Strategy: Our approach landed on Club la Croissete - A new era of the club where creators break the rules, swap ideas, and shape what comes next.

    Solution: Join the clubhouse where the rule-breaking spirit of Y2K club culture gets a fresh remix. Built for the curious, from creators to marketing leaders, it’s a space for kismet connections, unplanned collisions, and ideas that don’t play by the rules. Our creative was inspired by the vibrant energy of the 90's and early 2000's club scene focused on bringing in touches of unexpected spontaneity, unruly coolness and mischievous absurdity which Tubi does best.

    Yahoo Explorer's Society

    Amplify + Yahoo transform La Plage du Martinez into the Yahoo Explorers Society, a nautical-themed beachfront takeover built around discovery and technology.

    Challenge: Retiring their popular "Motel Yahoo!" activation, we were tasked with a new format to introduce Yahoo's new AI-powered search and answer engine, Yahoo Scout, to skeptical marketing and creative leaders.

    Insight + Strategy: Our strategic framework was to launch an AI "answer engine" through the classic, adventurous lens of legendary ocean explorers (such as Jacques Cousteau) to make complex technology feel tangible and humanly approachable.

    Solution: A beachfront destination featuring a giant purple submarine centerpiece, daily wellness sessions ("The Mindful Morning with Yahoo Mail"), sunset networking, and a Wednesday night concert headlined by Tiësto. Through the success of Yahoo's Explorer's Society, we helped deliver Yahoo's most ambitious experiential activation to date, establishing Yahoo Scout as a primary conversation starter for chronically curious marketers.

    Brand Experience Agency of the Decade