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Cannes Lions Festival of Creativity
Amplify, Seed, + Wonder help bring about the most creative spaces on the Croisette during Cannes Lions.
Yahoo Explorer's Society
Amplify + Yahoo transform La Plage du Martinez into the Yahoo Explorers Society, a nautical-themed beachfront takeover built around discovery and technology.
Challenge: Retiring their popular "Motel Yahoo!" activation, we were tasked with a new format to introduce Yahoo's new AI-powered search and answer engine, Yahoo Scout, to skeptical marketing and creative leaders.
Insight + Strategy: Our strategic framework was to launch an AI "answer engine" through the classic, adventurous lens of legendary ocean explorers (such as Jacques Cousteau) to make complex technology feel tangible and humanly approachable.
Solution: A beachfront destination featuring a giant purple submarine centerpiece, daily wellness sessions ("The Mindful Morning with Yahoo Mail"), sunset networking, and a Wednesday night concert headlined by Tiësto.
Results: Through the success fo Yahoo's Explorer's Society, we helped deliver Yahoo's most ambitious experiential activation to date, establishing Yahoo Scout as a primary conversation starter for chronically curious marketers.
BCG House
BCG presence at Cannes Lions, “Agentic by Design, Engineered by Imagination,” championed a new growth paradigm where human creativity and AI-powered systems work as one.
Challenge: Our goal of the house was to build somwhere private and secluded.
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Solution/ Execution: An oasis away from the Croisette chaos. Somewhere calm to stimulate discussions on the disruptive age of agentic AI and reclaim discovery as AI overviews reduce digital clicks.
The Female Quotient
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Google and YouTube Beach
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Microsoft Gardens
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Pinterest Manifestival
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Semrush Villa
A Bond-esque villa in the Cannes hills became Semrush’s home for the week, providing a relaxed, quiet space away from the madness of the beach Croisette. The villa hosted prospective clients and guests at a hillside villa with a tennis court and swimming pool for a week of provoking talks, roundtables, and intimate executive dinner.
Snowflake Snow Plough and Chalet
Snowflake brought their playful, human energy to the Riviera, taking a refreshingly off-piste approach to the festival under the theme "Cannes, but cooler." To help demonstrate, Wonder deployed the Snowflake Chalet as a cool private haven for partner connection alongside the mobile Snowflake Snowplough serving custom ice cream to the crowds.
Tubi Club La Croisette
Tubi returned to Cannes Lions to host the Tubi Cabana, transforming Checkpoint Entry #3 at the Palais Des Festivals into "Club La Croisette," an inviting creators' clubhouse.
Challenge: Ensure the positioning of Tubi as a premium, culturally dominant platform for ad buyers and Gen Z breaks through in a highly saturated and traditional streaming landscape.Insight and I
Insight + Strategy: The next generation of media is driven by "messy" creativity and fandoms-to-franchises pipelines, requiring an open, unpretentious clubhouse space that prioritizes participation over promotion
Solution: Over one week, Amplify helped Tubi create a creators' clubhouse rooted in Y2K club culture that hosted daily sessions on CTV performance, Gen Z fandom, and imperfect brand strategies, alongside an afternoon happy hour with SiriusXM.
Results: Established the Tubi Cabana as a high-traffic destination for raw, honest dialogue ("Less Talk. More Real Talk.") on modern marketing, CTV, and creator-led media business.