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Tubi Cannes
Amplify + Tubi create an innovative escape on the Croisette at Cannes three years in a row.
Challenge
Our story with Tubi at Cannes began with a mission to create a truly innovative space on the Croisette in 2024.
Our first year's goal was to win the hearts and minds of CMOs and engage with key influencers.
We made lightning strike again in 2025 with Club la Croisette, a multifunctional space designed to welcome creative conversations and drive authentic connections.
And in 2026, we sought to make Tubi the most magnetic destination at Cannes shifting our mission from establishing a presence to building Cannes’ go-to creative living room.
Insight + Strategy
Over the last three years we’ve approached Tubi’s presence at Cannes with the same grounding insight - that folks at Cannes want to be enthralled and excited by a brand, and that Tubi has the capacity to make a scene, in abundance.
With a library of content that’s at once entertaining, original and unexpected, it was our mission to showcase how Tubi is also a creators’ hub by giving a sneak peek behind the curtain into their inviting, slightly unhinged world.
Solution
Introducing...Club La Croisette.
A new era of the club where creators break the rules, swap ideas, and shape what comes next.
Since 2024, Tubi's Cannes activation has evolved through three distinct eras, moving from a disco-inspired, delightfully weird twist on the beach club to an Afro-futuristic oasis of warm limewash walls, colorful transparent materials, and Tubi's signature rabbit hole shape. Along the way, the Cabana has hosted panels, networking, and cocktail hours alongside offbeat activations like "IV drip" stations and swag monogramming, welcoming voices from Gary Vaynerchuk to Issa Rae and Myles Worthington in 2024, and in 2025, sessions like "Disrupting the Norm" and "WTF is Creativity" featuring musician Seal, all under the year's mantra of "come for the breeze, stay for the real talk." Through it all, the Cabana has cemented itself as Cannes' home for free expression and original thinking.
In 2026, that evolution continued with Club La Croisette reimagined as a creators' clubhouse: a space rooted in the bold, expressive energy of Y2K club culture, built for the curious, from creators to marketing leaders alike. This isn't a velvet rope moment, it's what happens behind the curtain, an inviting, slightly unhinged space where ideas are swapped, creativity gets messy, and creators don't just show up, they collide, experiment, and shape what's next.