Culture Platform: The Creators

Amplify + Dr. Martens team up to support independant creators and sub-cultures...

The world is rigged against young people...

...but it’s this environment that has made today’s young people the most creative and rebellious spirits. Dr. Martens are a brand loved by freethinkers across the world, and they want to enable more creativity for those young people everywhere. Dr. Martens support emerging creators by fuelling their rebellious spirit.

We worked with Dr. Martens to explore their role in culture, and create a long-term strategy to make an impact on the lives of the UK’s youths and the subcultures they’re engaged in.

  • Tough as You

    Amplify x Dr. Martens supporting emerging and under-represented creative talent to shape the future of music culture.

  • Shygirl

    UK, October 2019

    - Dr. Martens helped Shy to crate her music video for 'bad boy'.

    - Dr. Martens hosted a launch event in the Boot Room for the video with live performances from Shygirl & her creative community including Miss Jason.

  • Arlo Parks

    UK, December 2019

    - Dr. Martens supported her poetry & literature exhibition

    - Dr. Martens hosted a launch event in The Boot Room for the exhibition with live music & spoken word performances from Arlo including a poem she wrote for DM on Toughness

  • Clyde Built Radio

    UK, February 2020

    - Dr. Martens supported the launch of Glasgow's first independent radio station

    - Live broadcast with speicla guests from the Glasgow scene + launch party in Barrowlands 2 with local artists performing

  • anaiis

    France, April 2021

  • Anouk Tregan

    France, June 2022

  • Batu

    UK, May 2021

  • Bobby Vylan

    UK, May 2021

  • Brothers Adelekan

    UK, June 2021

  • Come Back Better

    UK, July 2021

  • Foufoune Palace

    France, June 2022

  • Gemma Dunleavy

    UK, July 2020

  • Girls in Film

    UK, December 2020

  • Hotel Radio Paris

    France, December 2020

  • Hoxton Hall

    UK, June 2022

  • Kyle Flamigni

    Germany, June 2022

  • Madanii & L:Lucid

    Germany, November 2020

  • Melodic Distraction

    UK, November 2020

  • Mystery Jets

    UK, March 2020

  • Nomad Clan

    UK, October 2019

  • Nova Twins

    UK, February 2021

  • Oroko Radio

    Germany, June 2022

  • Oscar Emch

    France, June 2022

  • Rise 365

    UK, June 2022