Amplify 'Light the Night' launching Belvedere's new illuminated bottle...

Challenge

West End clubbers have always seen the ‘sparkler and magnum’ as part of the nightlife experience, but Amplify were challenged by Belvedere Vodka to change perceptions by launching their new Illuminated Bottle range.

Insight

The delivery of bottles has become a key moment in UK luxury clubbing, but the ‘sparkler and magnum’ method was losing status amongst an ever more discerning audience.

Strategy

To create a premium and bespoke experience that could beat the West End at their own game. Launch the new Illuminated Bottle range to key figures from across the UK nightclubs and trade.

Solution

Light the Night

Amplify transformed the iconic One Marylebone into the ultimate nightclub with contemporary lighting, projections and furniture, complimenting the venue's beautiful arched aesthetic and surprising clubbers with a killer reveal moment.