Supplier Responsibility Code of Conduct

At Amplify, Seed and Wonder, we adopt considered, conscious decision making to create ideas that move culture forward with positive and long-lasting impact.

Our work-in-progress mentality means we aim to improve the impact we have on our people, the wider cultural landscape our work exists within and the planet we live on. Questioning the little things every day to constantly innovate and find the inch of improvement that adds up to something bigger.

Our industry is often criticised for its negative impact, and challenged for its lack of actionable solutions to improve the environmental, social or cultural value of its work. We want to change that.

As a leading global agency collective and certified B Corporation™, we have both the opportunity and responsibility to drive positive change - and we cannot do it alone.

As a valued partner and key stakeholder, we require all suppliers, vendors, contractors, freelancers, and extended crew to commit to the following principles:

We are committed to creating a safe, respectful, equitable, and accessible environment. As an agency collective, we expect our partners to uphold our commitment to Justice, Equity, Diversity, and Inclusion (JEDI).

We require all partners to foster workplaces and environments free from discrimination, harassment, bullying, and bias. We expect every individual to be treated with dignity and respect across all social identities - including race, ethnicity, sex, gender identity, sexual orientation, age, differing abilities, neurodivergence, parental/carer status, religion, and lived experiences.

Our full Behaviour Code of Conduct, which applies to all individuals working on behalf of Amplify, Seed and Wonder, is available here.

Further details regarding standards and reporting are available in our Dignity at Work Policy here.

In alignment with our Human Rights policy we enforce a zero-tolerance policy for human rights violations across our supply chain.

We require all suppliers, vendors, and contractors to commit to the following:

- Strict prohibition of forced labour, modern slavery, child labour and exploitation within your own operations and supply chain

- Living wages and fair compensation

- Ethical trading and anti-bribery

- Co-operation in risk assessments

Our full Human Rights policy is available here.

We ask our suppliers to embed inclusive design and accessibility principles into every stage of project delivery. This may include:

- Physical builds and live experiences

- Inclusive crew and on-site welfare

- Digital and creative asset creation

This list is non-exhaustive and we encourage you to discuss inclusive, accessible design with your project team.

As part of our standard onboarding process, all suppliers are required to complete our Supplier Audit here.

To support our JEDI roadmap and B Corp accountability, this audit tracks supply chain transparency, environmental standards, and diversity of ownership. We actively seek opportunities to increase spend with diverse suppliers and encourage our suppliers to do the same.

Our Environmental Memo available here provides actionable on-site guidance to challenge the status quo and make more informed, sustainable decisions as standard.

Suppliers are expected to review, share, and implement these practices across all design, sourcing, production, and waste-management phases.

Measuring our social and environmental impact drives real behavioural change and ensures accountability across our supply chain. To maintain transparency, uphold our B Corp commitments, and deliver accurate reporting for clients and stakeholders, we may ask you to participate in the following data collection and review processes:

- Project carbon and waste tracking data: As part of project deliverables, you may be required to submit tracking data on production materials, freight, travel/transport, catering, and energy usage using templates provided. This data enables accurate carbon and waste reporting, which we can share back with partners to build collective learnings and continually reduce our shared footprint.

- Science-based targets and decarbonisation plans: We prioritise partners actively working toward science-based carbon reduction targets. Key suppliers operating in high-carbon sectors (such as transport, heavy production, or logistics) may be requested to share an active decarbonisation plan or commitment to Science-Based Targets.

- Annual reviews and high-materiality assessments: On an annual basis, we review our highest-materiality suppliers (based on spend and operational impact) to evaluate risk mitigation, environmental performance, and alignment with our Human Rights Policy and JEDI standards.

High-materiality suppliers may be asked to participate in an annual progress update or joint mitigation review overseen by our Head of Responsibility & Impact.

We foster an open culture where suppliers, crew, and partners can share suggestions, raise concerns, or log formal grievances without fear of retaliation or barrier.

If you have feedback, suggestions, or a grievance regarding this Code of Conduct, our lobbying and advocacy practices, or our general business operations:

Please use our secure form here. Submissions are reviewed fortnightly by our People + Culture Director and Head of Responsibility + Impact (our dedicated Grievance Managers).

If you require alternative formats or accommodations to submit feedback or raise a concern, please inform your primary contact or email jennie@weareamplify.com.

Where possible, we encourage you to discuss any grievance with your immediate contact. We hope the majority of grievances can be resolved at this stage. Where a more formal grievance is accepted, the following path to resolution will be followed:

Acknowledgement: Written receipt and next steps provided within 14 business days.

Investigation and communication: Formal claims investigated within 10–15 business days, with regular progress updates provided.

Resolution: We aim to reach a formal resolution within 30 business days, with a written outcome provided. Appeals may be lodged within 5 working days of closure.

All records are maintained confidentially, and annual grievance logs are presented directly to our leadership team to evaluate and refine our operations continuously.

As a certified B Corporation™, our Responsible Business Policy aligns with the United Nations Sustainable Development Goals (SDGs) across our People, Practice, and Planet pillars.

For questions regarding this Supplier Code of Conduct, accessible adjustments, or our broader JEDI and sustainability commitments, please contact: jennie@weareamplify.com