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Sophy Vanner Critoph named in Faces to Watch

Faces to Watch 2019: Meet the future of the ad industry...

Read the full article and view all the nominees at Campaign, originally published October 8th 2019.

Here come the passionate, the curious and the restless nominees for Campaign's 'Faces to Watch 2019'.

Say hello to adland's new blood: creative, big-thinking go-getters, who are likely to be the industry's next generation of leaders. If you already know or work with them, you're in luck. If not, then make sure they're at the top of your wish list.

We're extremely proud to see our Strategy Director, Sophy Vanner Critoph, included in the list. Recent projects at Amplify, including FitFlop’s global re-positioning, as well as previous work on Sainsbury’s Tu, as Senior Strategist at Portas, have cemented her ambition to break down female stereotypes in fashion.

She is driven by a desire to ensure diversity, representation and inclusivity in her work.

Sophy Vanner Critoph

Strategy director, Amplify

Nominated by Dan Minty, strategy partner, Amplify:

"Sophy is passion personified – caring deeply about marketing that truly reflects the world around us. She has championed all-female creative and project teams and delivers work that sees brand marketing through the female gaze. Recent projects at Amplify, including FitFlop’s global repositioning, as well as previous work on Sainsbury’s Tu, as senior strategist at Portas, have cemented her ambition to break down female stereotypes in fashion. She has recently started WOAH (Women of Amplify), an initiative to empower and inspire our teams at all levels and encourage collective support and knowledge sharing. Her ability to simplify the most complicated challenges and turn her hand to anything from media planning to art directing, make her a sought-after asset by clients."