Google and Amplify unveil multispace installation for Milan Design Week

Google collaborated with light and water artist Lachlan Turczan for the event.

Published by: Campaign
Date: 11/03/2025

Google has unveiled an installation for Milan Design Week exploring how intangible ideas can be brought to life through art.

“Making the invisible visible," created in partnership with Amplify, is running until 13 April.

Jeavon Smith, chief creative officer at Amplify, said: “Ideas surround us continually, but they are often felt without being seen. Collaborating once again with Google and Lachlan to transform abstract ideas into an experience that can be both visible and tangible has been a fascinating journey.”