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Former Head of BBC Events joins Amplify

To read the original article, head to Campaign for the article published 8th April 2020.

Adam Heyhurst, former Head of BBC Events (Events Editor), has joined Amplify in the newly created role of Head of Broadcast.

As a truly hybrid talent who has overseen production for many of the UK’s biggest events – from Radio 1’s Live Lounge through to Glastonbury via Doctor Who, Sport, Strictly Come Dancing and The Proms – Heyhurst will be responsible for using content engines to bring Amplify’s experiences to life.

Having spent over a decade at the BBC, Heyhurst will capitalise on his extensive live broadcast and multi-camera streaming expertise to help Amplify shape new content formats and offerings, while developing turnkey solutions to service live broadcast of Amplify events.

Heyhurst will also be responsible for strategic development of the agency’s thriving content division, supporting Alex Wilson – Amplify’s Head of Content – in positioning content as a key Amplify offering, identifying content-first business opportunities and further nurturing the burgeoning intersection between content and experience.

The new appointment comes as the content department continues to grow with the expanding culture platform for Dr Marten’s as well as working with YouTube Music to bring multi-channel content to life for the likes of Coldplay and Lewis Capaldi.

Amplify’s Head of Content, Alex Wilson, said: “Adam’s unrivalled experience gives us a key differential in how we shoot and share content, helping us capture Amplify’s incredible immersive experiences as though they are TV shows. Although he’s a brand new recruit, he’s already proved to be a key asset by helping us further develop content engine solutions during the Coronavirus crisis and using his extensive festival broadcast experience to shape future projects.”

Adam Heyhurst added: “Being able to weave broadcast into Amplify’s experiential magic for the most exciting brands in the world is a career dream come true. The breadth of talent around the table at Amplify is inspiring and the collective endeavour to produce only the very best work every time has fast become an addictive motivator. For an agency to authentically invest in its own broadcast capability is a game changer. I’m delighted to be here and excited to see what we do next”.