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A view from Jimmy Ryushin Nicholls: Climbing offers outdoor brands a path for authenticity

    These outdoor brands aren’t here to cash in on trends and impressions, but instead look to capture an attitude.

    Published by: Campaign
    Date: 13/06/2025

    If you haven’t already noticed, climbing is having a moment. Like skateboarding more than three decades ago, a once niche pursuit is fast approaching lifestyle subculture. Pro climbers and filmmakers are teaming up with big outdoor brands to create films with the same raw, unfiltered energy that skating had back in the day. It’s very exciting.

    To read the full article, visit Campaign.

    Brand Experience Agency of the Decade