The Agency Behind Brand Experience at Cannes Lions.

If you’ve ever attended Cannes Lions Festival of Creativity and walked down the Croisette beach or looked up into the hills you’d be hard pressed to ignore the activations, experiences and the brand worlds. They're all there to connect leading brands with the highly influential global audience in attendance. Often a year in the making, they are there for just 5 days but setting the agenda for the year ahead.

Many of these differing and magical ecosystems have been created, built and managed by one agency - Amplify. As a creative, operational and production expert of the festival within the festival, the ubiquitous Amplify crew t-shirt has practically become the official uniform of Croisette production.

Building on the momentum of last year’s landmark beach activations for Google, Pinterest, Tubi and Yahoo, Amplify, Seed and Wonder has also become a trusted partner for additional clients like The Female Quotient and Snowflake. This year the group is collectivley working on a total of 8 projects.

Bringing Creativity Back to the Festival of Business

As Cannes evolves into equal parts “festival of creativity” and “festival of business” it gathers influential audiences from across the world. Which means there requires a delicate balance between the two. A balance that Amplify understands.

Amplify focuses on creative execution as the engine driving that business. By coupling commercial goals with world-class experiential design, Amplify helps the world's most influential brands, in industries randing from B2B to technology, reclaim the creative spirit of the Croisette, turning corporate messaging into unforgettable cultural moments.

Beyond Infrastructure: End-to-End Brand Experience Strategy

For Amplify, physical infrastructure is just the channel. In the months leading up to the festival's kick-off, Amplify acts as a deeply integrated end-to-end agency and strategic partner. Working with clients year-round and far ahead of live dates, they help global brands engage target audiences across multiple channels beyond Cannes.

Amplify specialises in helping brands distill complex, abstract products into tangible, interactive experiences. Whether it is translating cutting-edge AI developments with Google or complex data architecture with Snowflake, Amplify's brand experience execution ensures audiences’ real-world understanding.