ADWEEK Reveals 2025 Experiential Awards Shortlist

ADWEEK has unveiled the shortlist for our 7th annual Experiential Awards, honoring the top work in physical experience marketing in 2025.

As consumers continue to crave experiences that blend the digital and physical, experiential activations offer a meeting point where brands and audiences can connect and engage across both.

This year’s honorees embody the bold ideas driving the future of experiential marketing. From immersive pop-ups to large-scale events, these campaigns redefine what it means to connect in an era where experience is everything.

Congratulations to all the shortlist honorees whose work is shaping the next chapter of experiential excellence.

Yahoo & Amplify have been shortlisted for Best International Experiential Activation for their work on Motel Yahoo at Cannes.