Reimagining Live Experience through Content, Broadcast + Innovation (AUS)

Australia Webinar | Tuesday 21st April 10am GMT


  • Mapping the Experience
  • Content Reimagined
  • More than a Stream
  • Innovation to your Audience in Control

With COVID-19 increasingly keeping us further apart, brands must innovate to navigate these uncertain times.

While it’s more important than ever to create engaging experiences, it’s not enough to simply connect.

In the current climate we will see a rise in new platforms and content-led approaches to marketing, but we must look beyond directly transferring physical experiences into the online world. The focus for brands needs to be around translating their live experiences into a content engine…

Never to shy away from a challenge, we’ve brought together some of our brightest minds and heads of their areas – Jeavon (creative), Alex (content), Sophy (strategy), Adam (broadcast) and Jamie (innovation) – working around the clock to translate live experiences into content engines for our clients.

And now we want to help inspire brands all over the world to blur the lines between what's physical and what lives through a screen.

Join us (virtually) to hear how we’ve reimagined brand experiences – virtual music festivals, hybrid live broadcast and film series, transforming video conferencing, building event apps, augmenting reality, and designing experiences that put your audiences in control from the comfort of their own home.


Jeavon Smith / Executive Creative Director

13 years’ experience in the industry at the forefront of ideas-led thinking. Joined to expand the scale and capabilities of Amplify's creative department. Overseen a shift in the talent, craft and scale of work from London and recently established Sydney + LA operations.

Previously VP, Creative Director at Jack Morton. Opened their Seoul office to support the global Samsung Mobile relationship.

Alex Wilson / Head of Content

15 year hybrid career in film, PR, experiential and content. Developed formats such as Grey Goose Off Script and S1D Limitless Stories. Huge cross-category and cross-platform integrated experience.

Sophy Vanner Critoph / Head of Strategy

Leading our UK strategy team in delivering innovative, integrated thinking - from insights, approach and measurement, to cultural guardianship, channel strategy and amplification. 10+ years as a creative strategist and communications planner. One of Campaign's Faces to Watch. Previously Portas, FRUKT and Momentum.

Adam Heyhurst / Head of Broadcast + Content Development Director

Joined having spent 10 years at the BBC. Multi-camera director across music, entertainment + news. Complex BBC OB expertise. Developed award-winning YouTube channels, designed the world-famous Live Lounge, including its revolutionary production workflow, reaching 250m+.

Jamie Davies / EVP Creative

Led innovation and tech teams for 10+ years at Dalziel + Pow, R/GA and Blippar. Built both B2C and B2B products / apps. Expert in XR and storytelling through digital innovation. Expertise in animation/film/3D content.