Campaign reveals Global Agency of the Year Shortlist

32 shops from Asia, and 16 from ANZ, including names like Leo Burnett, TBWA, Weber Shandwick, and Wavemaker are shortlisted.

Published by: Campaign Asia
Date: 27/03/2023

Seven agencies are competing for the coveted Creative Agency of the Year at Campaign’s Global Agency of the Year Awards.

Two Australian agencies (Howatson+Company and Thinkerbell) are on the seven-strong shortlist, alongside businesses from Canada (Rethink), New Zealand (Special), Turkey (TBWA\Istanbul), Sweden (Åkestam Holst NoA) and Taiwan (Leo Burnett).

More than 123 companies from 21 countries entered Campaign’s fourth global Agency of the Year Awards, which will award prizes across 34 categories this year. From the nominations, 53 were from the EMEA region, 32 from the Asia, 16 from ANZ, 28 are from Canada and the Americas, and 18 from Australia and New Zealand.

The shops in the running for Media Agency of the Year include the UK’s Manning Gottlieb OMD and OMD UK, as well as Initiative Australia and Initiative APAC, based in Singapore.

TBWA has a total of eight mentions on the shortlist, including a nomination for Best Network for Middle East & Africa for TBWA Worldwide, and Strategic Planning Leader for Toygun Yılmazer, chief strategy officer for TBWA Istanbul.

It’s closely followed by VMLY&R with five shortlist nominations, including Agency Leader for Andrew Dimitriou, chief executive officer of VMLY&R Europe Middle East & Africa, and Global Diversity and Inclusion Initiative for VMLY&R Global.

Global experiential agency Amplify has three separate chances to win an Agency of the Year title across three categories: Brand Experience Agency, Brand Experience - Independent Agency, and Independent Agency – Creative.

Chief marketing officers and marketing directors from leading global and local brands judge Campaign’s Global Agency of the Year Awards and Aline Santos, the chief brand officer and chief equity, diversion and inclusion officer, is chair of judges.

The winners will be revealed in Campaign in May.

Last year, Denmark’s &Co, part of NoA - the North Alliance, won Creative Agency of the Year 2021, beating Zulu Alpha Kilo from Canada and the UK's Uncommon Creative Studio in the hotly contested category.

Winning the award meant &Co. cemented its position as an aspirational agency where young creative people want to come and work, according to Thomas Hoffmann, executive creative director.

“New business wise, it’s great for a bit of fame; but for the teams winning awards is extremely important. This one especially, because it embraces how we think, how we drive our business, how we drive our clients,” Hoffmann said.

The Campaign Global Agency of the Year Award run alongside local and regional awards across Asia, the UK and US.

To read the full article visit Campaign Asia.