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Amplify score 9/9 in school reports for third year
Amplify at the top of its game...
AGENCY'S OWN SCORE: 8
LAST YEAR'S SCORE: 9
With 17 new accounts won including Amazon Fashion, Nando’s and Burberry, 2019 marked a year of solid growth for Amplify, culminating in it being named Campaign’s Brand Experience Agency of the Year after winning Experience Agency of the Decade too. It expanded its global footprint, with its Australian office winning clients including Spotify, Nike and YouTube. In addition, the seeds were sown for the recent launch of a Los Angeles office and the agency is starting to root itself in Paris.
The last of those developments comes on the back of a growing volume of projects being delivered overseas, which now account for 55% of the agency’s business. European work included Amazon’s "Destination denim" festival in Berlin and expanding Brewdog’s"Punk state" activation across the continent.
However, it was a Parisian experience that stood out. Amplify’s interpretation of Airbnb’s "A night at" series was the travel brand’s most successful to date, with 1.5 million website views and an incredible 4.4 million YouTube video completions.
"A night at the Louvre" (pictured) celebrated the 30th anniversary of the glass pyramid at the gallery, while creating the ultimate experience for an audience of two in real life and millions online.
Internally, last year Amplify launched Project New Wave, which offers young individuals a 12- month contract, split between stints in strategy, the live team and client services. In addition, Amplify’s strategy director, Sophy Vanner Critoph, who is the founder of the Women of Amplify initiative, featured in Campaign’s Faces to Watch 2019.
This agency’s creative credentials are unarguable.
2019 in the agency's words
"Amplify was named Campaign’s Brand Experience Agency of the Decade, Major Player’s Agency of the Year and won eight Drum Awards including the Grand Prix for Airbnb "Night At…the Louvre". We appointed three additional creative directors, created and delivered our most ambitious work to date and expanded into new areas including content, retail and B2B. We won 17 new clients. The last two years saw our billings double from £14.2m to £28.9m (104% growth). Following the success of our Sydney office two of our talented business directors are leading the charge setting up new offices in LA and Paris."