Adobe & Seed bring Made By You influencer campaign to UK universities

To see the full announcement, head to IPM Bitesize for the article published 8th November 2017.

Adobe has tasked student marketing agency Seed to create a series of pop-up events at university campuses across the UK to launch Made By You, an initiative inspiring students to develop their skills and shape their futures with the help of Adobe Creative Cloud tools and services.

Taking place throughout November, the national campaign will feature workshops that inspire students to push their own boundaries of creativity, with the help of key cultural influencers: CEO of Social Chain, Steven Bartlett; illustrator Dan Mumford; designer Joe Prytherch; millennial girl champion, Sharmadean Reid; and University Cribs founder, Christian Samuels. Hailing from the creative, digital and entrepreneurial worlds, they will share their experiences, highlighting how anything is possible with the right creative tools.

In each of the interactive sessions, students will be encouraged to download a free trial of Adobe Creative Cloud, including student-friendly templates. Giveaway incentives will include bespoke tote bags designed by D&AD winner Joe Faulding and personalised with local icons from each university’s hometown.

To extend and amplify the tour on an ongoing basis, on-campus Adobe student brand managers will be recruited to offer everyday support through design templates, Creative Cloud workshops and free trials.

Kicking off on November 6th at Bournemouth University, Made By You will run until 27 November, stopping off at universities across Oxford, Coventry, Bristol, Bath, Nottingham, Manchester, Sheffield, Leeds and Newcastle.

Commenting on the campaign, Emma Bryson, Marketing Manager for Northern Europe at Adobe, says: “At Adobe, we’re committed to equipping students with the tools needed to make it in the real world, helping to build the next generation of young creatives. Whether they study a creative course, are a budding entrepreneur or a club social secretary, we’re seeing more and more students who want to develop their creative skills to best prepare them for future success and Made By You will empower these students to do just that.”

Seed’s Founder and CEO, Celia Forshew, adds: “To ensure the campaign appealed to a wide spectrum of students, we identified inspirational cultural influencers from a diverse range of backgrounds: Artists, graphic illustrators, entrepreneurs and digital pioneers. Made By You will leave students with invaluable insight into how to turn their passions into careers and how to explore their creativity with Adobe.”

Seed specialises in engaging students with brands in the UK and across all major territories. Clients include Spotify, Budweiser, Nike, Amazon and ASOS.

See the full case study here.