We place narrative design and storytelling at the heart of everything we create
That's why we believe that the more we blur the lines between physical experiences and online digital experiences, the more we can captivate our audience with brand stories designed to be shared. This belief has led us to continue crafting the creative services we offer, all through the lens of experience and culture.
We were founded to create big ideas, stories, content, campaigns, platforms, experiences and activations that can be shared and amplified by everyone, through every touchpoint and across the entire marketing mix. From the different blends of talent that call Amplify home to the work we create - we're continually reimagining how we engage, immerse and entertain audiences.
We believe that brand experience is an approach and a relationship, not an activation or tactical event. We take pride in pioneering the untraditional with the rigour of the traditional through a powerful mix of strategic thinking, creative bravery, cultural connection and executional excellence.
Rooted in audience insight, we create multi-channel content that informs and entertains, breaking the format of where it lives and how audiences engage with it. We create content across the channel mix, to produce scalable social content that can live through talent or brand channels and cut through the noise of social media.
Our industry is experiencing a rise in tech innovation. Brands are racing towards online formats and are all too keen to be the first to build in ‘the metaverse’. This has led to a plethora of virtual events that are often hosted on existing, unexciting and uncustomizable platforms with a focus on technology fads, with little value or consideration for the audience. We keep the charm of IRL while embracing the best of URL to break the format of typical virtual conferences, webinars, broadcasts and online productions to show the personality and values of brands.
We're pioneering change in anamorphic and disruptive media. From the first global anamorphic moment, to the world’s first live-action billboard, we continue to innovate and disrupt the media landscape. Creating a canvas for worldbuilding and storytelling, we create big ideas, campaigns, experiences and platforms that are amplified at every touchpoint.
worldbuilding forms the evolution of brand worlds and B2C marketing; it allows us to craft more interconnected and immersive ways to engage with audiences. The combination of emerging technologies and the continually blurred lines of channels, disciplines and mediums ensure it will only gain more traction as a fundamental framework for building brands.
