At Amplify, we join the dots between people, brands and culture.
We always put the audience at the heart of everything we do, starting with real people, not demographics.
Today, consumers are searching for brands that not only share their beliefs and their values but also have a positive impact on the world around them. They want personality; brands that think, talk and act like people but also directly interact with them.
As a brand experience agency, we are here to help you bring your brand - its identity, its essence and its values - to life, shifting the relationship with your audience from transactional to relational.
This is why we define brand experience as all the interactions consumers have with a product, service, or brand: just as your perception of someone is based on every interaction with them - direct or indirect, online or offline - so is your perception of a brand.
It is informed primarily by your senses, by everything you have seen, heard, even felt, smelt or tasted about it. As a result, a key challenge for brands is to stimulate their audience’s senses to create positive and lasting impressions – and the more senses are involved, the stronger the memory.
Our holistic approach consists in optimising every single one of those consumer-brand interactions. We are experts at crafting rich brand stories and delivering them through engaging experiences to forge authentic and long-term connections with your audience (and the things they love).
Having a connection with someone is deep rooted. It’s emotional. A feeling. A relationship. Because when you have a connection, everything just clicks. This applies just as much to brands, as to people. And when they feel a connection, they will give their love, their passion and voice to those brands.
We help our clients to build those lasting, meaningful connections with integrated solutions - physical and digital, live and on-demand, or a hybrid mix of all of those - using experiences, events, content, social, PR, partnerships and other types of brand activation.
As an agency, we take pride in pioneering the untraditional with the rigour of the traditional through a powerful mix of strategic thinking, creative bravery, cultural connection and executional excellence.
Connecting with your audience is about creating a two-way conversation that extends beyond just a product or a service. To paraphrase management consultant and guru Peter Drucker, today, consumers eat culture for breakfast and brands need to cater to their wider cultural hunger.
It is about taking them on a journey, immersing them fully into your world but also introducing them to the communities and the cultures that gravitate around it so they ultimately become part of it.
Our role is to design and optimise those experiential journeys with audience participation and shareability in mind while also cementing your brand’s wider influence on culture. Through original storytelling and immersive experiences, we effectively turn brands into content engines, media platforms and cultural producers in their own right.
As our name aptly suggests, Amplify was founded to create big ideas, platforms, campaigns, activations and stories that can be shared and amplified by everyone, through every touchpoint and across the entire marketing mix, thereby reaching and resonating with wider audiences and ultimately turning more consumers into fans.