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Nike x PSG x Champions League

    Amplify + Nike x PSG “Ici, l’amour se gagne” campaign.

    Challenge

    Celebrate the deep passion PSG fans have for their beloved club.

    At a historical moment for the team, the challenge was to engage supporters in a way that felt genuinely authentic and emotionally powerful.

    Insight + Strategy

    Focus on the preparation of local communities through the lens of charismatic and culturally relevant figures to capture the genuine energy and excitement of the city.

    Solution

    Ici, l’amour se gagne: a message of love that appeared as the backdrop to the preparation of PSG fans for the Champions League final. This message celebrated the passion that unites PSG supporters while tapping into the narrative that surrounded PSG in the Champions League over the years.

    To bring this to life, we worked with strong and authentic voices in the community such as PSG superfan and one of France's most influential rappers, SDM.

    Our approach was to capture the actions of the fans in a documentary style using mixed media to share their love for PSG with the world in an intimate, honest and captivating way.

    Brand Experience Agency of the Decade