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Google Search Bar
Amplify + Google invite guests to search like never before at the world’s longest coffee bar.
Challenge
Search has changed. People are now using more words to power their queries, with searches of 5 words or more growing twice as fast as shorter questions.
Highlighting the potential of Search to deliver more intelligent and nuanced overviews and help you unlock more of the world with longer questions, Google’s ‘Search like never before’ campaign highlights how Search - thanks to AI Mode - can deliver more intelligent and nuanced overviews and help you unlock more of the world with longer questions.
Our challenge was turning that powerful insight and campaign into a place made to reward your curiosity and give you the space to search smarter, not shorter.
Insight + Strategy
Our product truth was clear - Search and AI Mode allow you to go deeper with longer, nuanced questions.
And with a desire to reinforce the clarity Google Search can offer with a Gen Z audience, our strategic approach was simple...
Get Gen Z to make deeper Google searches and share on social by creating a pop up search bar that rewards curiosity with buzzworthy treat culture.
Solution
The Search Bar
The world’s longest coffee bar and a destination celebrating longer searches - created a place where guests could turn their curiosity into currency unlocking special treats the longer they lingered in their questions.
Part pop-up, part brand activation, the experience transported guests through the iconic Google Search bar, creating a speakeasy threshold before revealing the 28m long coffee bar inside.
Then, inside the bar itself, guests had a chance to search longer and interact with Google's evolving AI-powered search capabilities from their own device or the latest Google Pixel 10. Showing their search to the baristas behind the bar enabled them to unlock the reward of a free coffee to enjoy as they continued to dive deeper.
A rich world of Insta-worthy colour palettes, curious designs, and playful query prompts, guests could discover and share something new as they travelled the entire length of the bar. And, in a nod to the classic Google Search feature ‘I’m Feeling Lucky’, they could ring the bell of our secret service hatch to enhance their reward even further with little surprises from tasty cookies, Pixel Bud Pro earbuds, and even the latest Pixel device for the lucky few.
2274
consumers
1x
PR launch
3x
Live Dates