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Chanel x Amplify 2025
Amplify + Chanel transform spaces around New York City.
Challenge
Chanel sought to deepen emotional resonance with its luxury beauty and skincare lines among a discerning and influential audience. The goal was to craft immersive, brand-right experiences that could spotlight new product innovations — particularly within the Sublimage line — while reinforcing Chanel’s cultural relevance in key high-profile moments such as the Met Gala and Tribeca Film Festival. The challenge lay in translating Chanel’s signature elegance and exclusivity into a range of experiential formats — each tailored to a unique cultural context, yet consistent in luxury, tone, and storytelling.
Insight + Strategy
Partner with Chanel to conceptualize and produce a series of elevated, beauty-first cultural moments that brought the brand’s skincare innovations to life through immersive wellness experiences and storytelling-rich programming.
Each activation was carefully timed and located to intercept tastemaker audiences at peak moments of cultural and media relevance.
From private treatments to cinematic conversations, the strategy centered on creating intentional, invite-only environments that showcased Chanel’s values of refinement, care, and creative excellence.
Solution
Across three custom experiences, our team worked hand-in-hand with Chanel to deliver fully tailored environments that seamlessly merged luxury, skincare innovation, and cultural connection:
Met Beauty Suite @ The Carlyle
A pre-Gala sanctuary at the iconic Carlyle Hotel, offering personalized treatments from a celebrity facialist. Designed as an intimate retreat for Chanel’s inner circle of talent and influencers, the suite elevated Sublimage skincare as a red carpet essential.
WSA Water Lounge Treatment Suite
A serene, sensory-forward beauty destination centered on indulgent treatments in an exclusive NYC setting. The experience invited select friends of the brand to unwind and experience Chanel skincare in a highly curated, luxury wellness context.
Tribeca Film Festival @ Metrograph
A culturally resonant moment featuring a screening and panel conversation, designed to align Chanel’s beauty POV with creative storytelling. With thoughtful details and touches throughout, the event underscored Chanel’s relevance not just in beauty, but in film, fashion, and cultural dialogue.
Results
Together, these three activations reflect our team’s ability to translate brand values into real-world experiences — uniting product storytelling, wellness, and creative community in a way that feels unmistakably Chanel.