Aperidisco

Continuing on Aperol’s upwards trajectory as one of the leading and most recognised alcohol brands in the UK, Amplify were tasked with levelling up the last two Aperidisco successes to deliver increased brand advocacy and to continue educating consumers on the perfect serve through experience in 2025.

Aperol wanted another experience which delivered on its ‘Join the Joy’ campaign, bringing consumers together and playing into its core brand principle of contagious sociability and spontaneous fun, bringing the Italian spirit to life through UK cities and festivals.

Aperidisco

Building on the success of 2023 + 2024, we set out to expand and evolve Aperidisco, aiming to make it bigger and better than ever. Strengthening Aperol’s alignment with music and culinary discovery, we took the disco to a new location in Hackney and introduced supper clubs.

We transformed Aperidisco from a disco-centric venue into a joyful music destination, inspired by the sociability found in listening bars. Our modular space offered a unique environment for people to connect and socialise through music, becoming the go-to place to unwind with friends, dance, enjoy delicious food, and create lasting memories—all while sipping an Aperol Spritz.

This year, Saturdays and Sundays were all about great food and good company. The summer launched with owned events at Hackney Bridge and collaborations with chef Robin Gill for the very first Aperidisco Supper Club series, and the new Aperidisco BBQ on weekends.

Collaborating with local DJs and collectives such as Salute, Huns n Roses, Rotation Policy, Loose Legs, Guava Jamz, and the Beatriarchy we enhanced our music offerings and created a summer program filled with diverse sounds and experiences, including DJ mixing masterclasses.

This modular approach allowed us to seamlessly transition between tempos, genres, and locations, curating an immersive celebration of joyful sounds and flavours for everyone to enjoy.