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Johanna Ortiz x Le Bon Marché
Amplify + Johanna Ortiz blend storytelling, craftsmanship, and culture to introduce Johanna Ortiz to a new French audience.
Challenge
Johanna Ortiz, the luxury womenswear brand from Colombia, set out to strengthen its presence in France with a high-impact pop-up at Le Bon Marché, Paris’s iconic destination for luxury. The challenge was to design an immersive, vibrant space that would not only help the brand stand out but also communicate its story and captivate a new audience.
Insight + Strategy
The strategy was to draw inspiration from Johanna Ortiz’s roots, channeling the essence of her Colombian heritage. By capitalizing on an aesthetic that embodied the vibrant spirit, colors, and energy of Colombia, the very heart of her collections.
Solution
La Plaza Johanna Ortiz
We crafted an immersive retail environment inspired by the vibrant energy of Colombian street markets, an ever-present influence in Johanna Ortiz’s creative vision. Developed in close collaboration with Johanna and her team, the space was designed to authentically reflect the brand’s cultural roots while translating them into a refined, contemporary luxury context.
Colombian elements were seamlessly woven throughout the design, with curated moments of discovery inviting guests to step inside Johanna’s world, offering a sensorial glimpse into the inspirations behind the collection.