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Club Croisette
Amplify + Tubi create an innovative escape on the Croisette at Cannes two years in a row.
Challenge
Our story with Tubi at Cannes began with a mission to create a truly innovative space on the Croisette in 2024.
Our first year's goal was to win the hearts and minds of CMOs and engage with key influencers.
In 2025, we were asked to make lightning strike twice. Our brief was to focus on scaling up and winning over even more CMOs, all while holding tight to the core of what makes Tubi unique.
Insight + Strategy
Over the last two years we’ve approached Tubi’s presence at Cannes with the same grounding insight - that folks at Cannes want to be enthralled and excited by a brand, and that Tubi has the capacity to make a scene, in abundance.
With a library of content that’s at once entertaining, original and unexpected, it was our mission to showcase how bold Tubi is itself. And, (respectfully) throw people down a rabbit hole into our frank, open and playful world.
Solution
Introducing...Club La Croisette.
The Tubi Cabana at Cannes is a multifunctional space designed to welcome creative conversations and drive authentic connections.
In 2024, we paid tribute to the spirit of the disco era. The Club La Croisette showcased a time of creative explorations that sparked connections and conversations that shaped culture for decades to come — but with a modern, and just the right kind of weird, Tubi twist. In 2025, we once again eschewed the traditional beach club aesthetic, instead creating an Afro-futuristic oasis, combining warm-toned, textured limewash walls with colorful, transparent materials — all with Tubi’s iconic rabbit hole shape at the heart.
Over its two-year evolution, the Tubi Cabana has hosted engaging panels, networking sessions, and cocktail hours, alongside unique, audience-tailored activations like “IV drip” stations and swag monogramming.
The Cabana has established itself as a home for free expression and a community of original thinkers at Cannes. In 2024 alone, guests heard from Gary Vaynerchuk on reinventing brand storytelling, learned Liquid Death's secret marketing sauce, and joined Issa Rae and Myles Worthington to explore the democratization of storytelling like never before.
In 2025, our mantra was “Come for the breeze – stay for the real talk.” We played host to sessions ranging from “Disrupting the Norm: How Challenger Brands Deliver Impact” to “WTF is Creativity,” and from “Guarding Big Swings” to “Beyond the Logo: What Artists Really Want from Brand Partnerships,” featuring legendary musician Seal — the face of Mountain Dew’s unforgettable 2025 Super Bowl ad.