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Stranger Things 5
Amplify + Netflix turn Sydney Harbour into the stage for Stranger Things' final season - a stunt-powered mystery that united fans for one last adventure and captured global attention.
Challenge
The final season needed a moment worthy of its legacy - a last goodbye that felt as big as the story itself. Something that could cut through, unite Australian fans around a moment that felt uniquely theirs, and still land with enough impact to reach beyond Australia. Fans needed a way to feel part of the global moment and experience a conclusion with genuine gravitas, pulling focus back to Hawkins.
Insight + Strategy
Stranger Things is crafted on nostalgia, adventure and friendship - solving clues together is part of its DNA. Fans don’t just watch the show; they decode it as a community. To tap into this, we surfaced the Upside Down across Australia, crafting strange phenomena for fans and creators to discover.
Solution
We turned the Down Under into the Upside Down.
We began by dropping strange disturbances across Australia: rifts and vines taking over special-build OOH, as if the Upside Down was breaking through. These became the first clues, amplified through social-first capture and creator involvement.
VFX creators pushed the narrative further, transforming their feeds into the Upside Down with glowing red storms, electrical glitches and spontaneous levitation.
A dedicated Netflix ANZ Instagram broadcast channel invited fans to track the disruptions in real time, crack the code and decode the final location.
Clues across OOH, creator content and social posts built momentum as fans solved the mystery together.
All signs lead to Sydney Harbour.
At sunset, the breakthrough arrived. Using holographic technology, we created a huge rift above the harbour - splitting the skyline with the Sydney Harbour Bridge behind it. The portal tore apart and revealed a towering Vecna and Demogorgon, looming over the city, completing the transformation from Down Under to Upside Down in a moment captured, shared and broadcast worldwide.
The stunt transcended channels, showcased bold technical craft and ignited fan excitement - proving Australia could host a moment as strange and spectacular as the show itself.