Shopping Bag (0)
Your shopping bag is empty
Jasmine Roberts, director of research and insights at Amplify explains how watching Reesa Teesa can help brands reclaim the power of storytelling in 2024
In case you were living under a rock, asleep, or daydreaming at your job last month, you might have missed a woman from Atlanta, USA, Reesa Teesa, breaking the internet. Not Kim Kardashian. Reesa Teesa.
The brand world is confused. 10-minute long TikToks, all gaining over a million views rapidly and counting after posting. An unheard voice, respectfully unheard because in the media and talent world, she most likely wouldn’t have even been recognised as a Mirco influencer. Reesa Teesa, the unheard voice of the year so far, dumps a 50-part series of 10-minute-long videos with over 100 million views and counting on TikTok. Oh no, she did. Breaking all the so-called TikTok cheat codes or rules. The algorithm must be broken, right?
Depending on what you deem as broken, I am not here to go into depth about her jaw-dropping content about her “pathological liar” of an ex-husband, aka “the United Nations of red flags”; there are already so many think pieces that breakdown the phenomenal in detail.
I am here to reaffirm the power of storytelling.
To read the full article, visit Little Black Book.