Event Marketing Awards Asia 2025: Best Immersive Experience

After a five-year hiatus, in 2024, Samsung Electronics Australia made its much-anticipated return to the southern hemisphere’s leading multi-arts festival. We needed to give attendees an enchanting experience that pushed the boundaries of visual storytelling with market-leading innovation, Vivid Sydney.

Introducing “Chorus of Light: An immersive and thought-provoking brand experience inspired and driven by Galaxy AI and ‘Live Translate’ technology, celebrating humanity through technology and innovation.

Chorus of Light was a totally immersive art installation that united our audience through their hopes for the future. Guests contributed their voice and recorded messages of hope in a language of their choice. Using AI technology, messages were translated into light animations resulting in an ever-evolving, co-created, collective piece featuring thousands of unique lighting combinations – bringing people’s hopes for the future to light.

Chorus of Light became a beacon of hope and successfully positioned Galaxy AI as a vehicle for connection, creativity and collaboration.