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CX Awards: Outdoor Experience ROW

    Outdoor Experience (Rest Of World)

    Prize: Gold
    Brand: Samsung Electronics Australia
    Campaign: Chorus of Light

    According to Samsung, one in three Australians feel disconnected. Samsung and Amplify decided to bring people together through “Chorus of light” – an interactive light installation that translates voices into art. The installation was inspired by Galaxy AI feature "Live Translate" and encouraged people to share positive thoughts for the future in a language of their choice. These were translated into a personalised light show where 344,780 experienced it.

    Read more about the category here.

    Brand Experience Agency of the Decade