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Global creative agency Amplify has teamed up with D&AD (Design and Art Direction) for the third year to be part of D&AD Shift, an award-winning, industry-led, free night school for self-taught creatives entering the advertising, design and creative industries from outside traditional education pathways.
In another highly successful evening last week, Amplify partnered with D&AD Shift to educate incoming creatives on the foundations and magic of brand experience and experiential marketing in the hope to expand the experiential creative pool in Australia.
Now operating around the world in six international cities – London, Sydney, New York, Berlin, Hamburg and São Paulo – the Shift programme is on a mission to #ShiftCreativity by helping creatives entering the industry from outside traditional pathways to shift their creative talent into career-making skills.
#ShiftCreativity’s approach aims to shake up old industry paradigms to benefit self-taught creative talent, creating a fresh system to both access and flourish in the commercial creative industry.
To read the full article, visit Campaign Brief.