Connecting to DatoCMS...
  • Linkedin
  • Instagram
Home
  • Approach
  • Culture
  • Thinking
  • Work

Young Men on Masculinity | Our Protagonists

    To help bring our findings to life we deep dived into the lives of three individuals from across the UK who we felt could represent a snapshot of this age group and filmed them for further content and insights.

    Our Protagonists

    Louis, 25

    Louis is a film director and photographer born and living in London.

    “I've worn a lot of oversize clothes to like, hide my body. I have definitely felt body shame. I've definitely seen the shape of my jaw being like. Nah, you need to run more. I felt I wasn't skinny enough. I was too skinny. Needed to put some more muscle on, needed to change to look like other people. And that's not healthy.”

    Nick, 22

    Born in Tanzania and currently living in Bournemouth, Nick is a philosopher and filmmaker.

    “Yes, I have called out my friends who’ve been moving mad in the past and I've cut them off as a result.”

    Dias, 22

    Dias is an artist and fashion student, based in Manchester.

    “The way social media, and media is going, there’s a lot more positive examples of manhood that deconstruct the traditional notions of manhood.”

    Check out the full research online here.

    To request a physical copy of the research, or to book a talk or workshop, please contact tosh@weareamplify.com

    campaign Brand Experience Agency of the Decade

    Contact:

    • General:

      hello@weareamplify.com
    • Briefs:

      becca@weareamplify.com
    • Jobs:

      careers@weareamplify.com
    • Press:

      fayola@weareamplify.com



    Social:

    • Linkedin
    • Instagram

    Hubs:

    • London

      27 Paul Street
      London
      EC2A 4JU

      +44 (0) 20 7382 6222

      zoe@weareamplify.com
    • Los Angeles

      NeueHouse Bradbury

      304 S Broadway

      Los Angeles

      CA 90013

      +1 213 395 96 64

      bonnie@weareamplify.com
    • Paris

      8 rue du Sentier

      75002 PARIS

      Bâtiment A, 3ème étage

      +33 (0)6 81 14 64 25

      nico@weareamplify.com
    • Sydney

      Level 3
      13-15 Levey St
      Chippendale
      NSW 2008

      +61 2 8355 7355

      gareth@weareamplify.com

    Extended Family:

    • wonder

      Powered by possibility.

      A creative agency specialising in B2B
 and B2E experiences.

      wearewonder.com
    • seed

      On campus, in culture and beyond.

      A global creative agency specialising in student
 + gen z + influencer.

      seedmarketingagency.com
    • inertia

      Brands in motion, stay in motion

      A creative studio blending moving-image, technology and design to craft award-winning content.

      weareinertia.com

    Social:

    • Privacy Page
    • Sitemap
    • Modern Slavery

    Terms and conditions:

    • UK
    • US
    • AUS
    • FR

    ©2023 All rights reserved.

    Shopping Bag (0)

    Your shopping bag is empty