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Amplify asked over 2,506 young people, in the elusive 13-25 age range, about their hopes, fears and the realities of growing up in today's Britain for our seven-part documentary series Young Blood.
Young people are subjected to over 300 marketing messages a day and rack up an impressive 9 hours+ of media consumption.
They’re sophisticated, savvy and ‘always on’. But, what is actually persuading them to part with their hard earned cash?
36% want brands to talk to them about their lifestyle
This film looks at how grass-roots style is influencing mainstream trends. Watch below...