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An exploration of youth culture | The Research

    The Research

    Our white paper is the in-depth analysis and amalgamation of the qualitative and quantitative elements of the research. We have looked at the prevailing attitudes and beliefs of our audience in the context of world events, trends, the political and financial climate and overlaid this with direct quotes.

    Of the 2,023 18-30 year olds interviewed, the data can be cut by age group (18-21, 22-25, 26-30), gender, region, city, ethnicity and socio-economic group on request.

    Subjects Covered

    • Future fears + the secret to success

    • Drop it like it’s hot: How they spend it

    • Booze-lite: Sober socialites + the end of hedonism

    • Bite or flight: The new landscape of food + drink

    • Hitting the right notes: Music, brands + influence

    • Getting tech close + personal: Technology, connections + relationships

    • Your formula doesn’t fit: Get right with your audience

    To find out how we can help your brand connect more authentically with this hard to reach audience contact tosh@weareamplify.com

    campaign Brand Experience Agency of the Decade

    Contact:

    • General:

      hello@weareamplify.com
    • Briefs:

      becca@weareamplify.com
    • Jobs:

      careers@weareamplify.com
    • Press:

      fayola@weareamplify.com



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    • London

      27 Paul Street
      London
      EC2A 4JU

      +44 (0) 20 7382 6222

      zoe@weareamplify.com
    • Los Angeles

      NeueHouse Bradbury

      304 S Broadway

      Los Angeles

      CA 90013

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      bonnie@weareamplify.com
    • Paris

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    • Sydney

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      Chippendale
      NSW 2008

      +61 2 8355 7355

      gareth@weareamplify.com

    Extended Family:

    • wonder

      Powered by possibility.

      A creative agency specialising in B2B
 and B2E experiences.

      wearewonder.com
    • seed

      On campus, in culture and beyond.

      A global creative agency specialising in student
 + gen z + influencer.

      seedmarketingagency.com
    • inertia

      Brands in motion, stay in motion

      A creative studio blending moving-image, technology and design to craft award-winning content.

      weareinertia.com

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