The first edition of 'worldbuilding: the evolution of brand building' explores the journey of worldbuilding to date and why we believe an old concept has never been more important when it comes to brand building. We look at the prevailing themes, perspectives and attitudes in the context of the fandoms and connected worlds, considering the provocations that nudge forward co-creation and content.

To get your hands on a hard copy of the book please contact emmaw@weareamplify.com.