The Book
The first edition of 'worldbuilding: the evolution of brand building' explores the journey of worldbuilding to date and why we believe an old concept has never been more important when it comes to brand building. We look at the prevailing themes, perspectives and attitudes in the context of the fandoms and connected worlds, considering the provocations that nudge forward co-creation and content. To get your hands on a hard copy of the book please contact, Jules Griffith | jules@weareamplify.com
The first edition of 'worldbuilding: the evolution of brand building' explores the journey of worldbuilding to date and why we believe an old concept has never been more important when it comes to brand building. We look at the prevailing themes, perspectives and attitudes in the context of the fandoms and connected worlds, considering the provocations that nudge forward co-creation and content.
To receive a copy of the book contact, Jules Griffith | jules@weareamplify.com
Our launch film ‘escape into: the evolution of worldbuilding’ is directed by Bexy Cameron, and features 24 future-thinking minds, diving into different worlds by interviewing pioneering worldbuilders who are making a difference and doing it right from Audrey Bugeja of Sneaker Freaker and author Liv Little to Jay-Ann Lopez from Black Girl Gamers and Ali Mendes of Legendary Entertainment. This will be followed by an 8-part series deep diving into how worldbuilding operates in different spaces including film, music and fashion.
To find out more contact, Jules Griffith | jules@weareamplify.com
We regularly host worldbuilding talks, screenings, panels, and roundtables to explore worldbuilding topics collaboratively with our clients. This started with a launch event at this 2023's SXSW in Austin. Guest speakers Judy Lee from Pinterest and Kris Krockett from the Lego Group joined Amplify CCO Jeavon Smith and ECD Alex Wilson in front of a packed room. We continue to run roundtables across the globe for brand-side marketers. Sessions in London, Texas, Sydney and Melbourne have been attended by brands including Warner Bros, LUSH, Google, Paramount, Bacardi and Nike. Next up are sessions in Paris, New York and LA.
To find out more contact, Jules Griffith | jules@weareamplify.com
We run bespoke innovation sessions and workshops to help existing and new clients apply a worldbuilding approach to elevate their marketing and campaigns and better join the dots between people, brands + culture. These range from general sessions to those focusing on specific opportunities, challenges and areas, including helping co-author briefs.
To find out more, including how to book a session contact, Jules Griffith | jules@weareamplify.com
