Amy Brown
Head of Creative Strategy, Google
Wednesday, 19 April 2023 9:00am - 12:30pm
Curzon Bloomsbury, London WC1N 1AW
Worldbuilding means taking a brand, IP or product, putting your audience at the heart of it, and building a world around them.
Join Amplify, brand decision-makers, senior creatives, influencers and leaders in culture for an opportunity to explore worldbuilding, the evolution of brand building.
Straight off the plane from SXSW, we invite you to the exclusive global film premiere and book launch of the much-anticipated worldbuilding series. We'll explore how to construct connected brand worlds with storylines and environments that put audiences at the heart of their narrative.
At this event, we'll discuss how brands can adopt worldbuilding principles to elevate their brand building campaigns and create more lasting, meaningful connections. You'll also hear from creative leaders and CMOs that are applying worldbuilding to their own campaigns to better connect with their audiences and turn up in culture authentically.
If you are a marketer or brand leader who wants to turn audiences into fandoms, this event is for you.
Head of Creative Strategy, Google
Co-Founder & Head of Content, Trippin
Global Director, Creative SolutionsNTS Radio
DirectorJOVE Studios [ex-Secret Cinema]
Executive Creative Director, Amplify
Film Director & Author
Head of Social and Influencers, YouTube
Creative Strategist, Amplify
09:00am - 09:30am | Welcome breakfast | |||||
09:30am - 09:45am |
Introduction from Jonathan Emmins, Founder of Amplify |
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09:40am - 10:10am |
Introduction to worldbuilding |
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10:10am - 10:50am |
Film screening |
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10:50am - 11:10am |
Panel discussion |
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11:10am - 11:30am | Q&A | |||||
11:30am - 12:30pm |
Networking + End of event |
Complete the form on the link and we'll be in touch with the full details.
Amplify is a global creative agency, specialising in culture and experiences. Named both ‘Brand Experience Agency of the Decade’ and 'Global Experience Agency of the Year', Amplify works with some of the world’s most forward-thinking and progressive brands including; adidas, Airbnb, Google, Netflix, Pinterest, PlayStation, Porsche and Spotify, creating campaigns and experiences that join the dots between people, brands and culture. The agency is the creative mastermind behind Young Blood, a research platform focused on modern youth culture and pioneers of leveraging worldbuilding to influence the future of brand building.