Worldbuilding means taking a brand, IP or product, putting your audience at the heart of it, and building a world around them.

Join Amplify, brand decision-makers, senior creatives, influencers and leaders in culture for an opportunity to explore worldbuilding, the evolution of brand building.

Straight off the plane from SXSW, we invite you to the exclusive global film premiere and book launch of the much-anticipated worldbuilding series. We'll explore how to construct connected brand worlds with storylines and environments that put audiences at the heart of their narrative.

At this event, we'll discuss how brands can adopt worldbuilding principles to elevate their brand building campaigns and create more lasting, meaningful connections. You'll also hear from creative leaders and CMOs that are applying worldbuilding to their own campaigns to better connect with their audiences and turn up in culture authentically.

If you are a marketer or brand leader who wants to turn audiences into fandoms, this event is for you.

The session...

We'll explore...

  • The power of having brand protagonists
  • How destinations can build a more connected story
  • How stories can be placed at the centre worlds
  • How to enable a sense of ownership and co-creation with fans
  • How to create consistency and form a space for co-creation
  • Amy Brown

    Head of Creative Strategy, Google

  • Kesang Ball

    Co-Founder & Head of Content, Trippin

  • Hope Abel

    Global Director, Creative SolutionsNTS Radio

  • Andrea Moccia

    DirectorJOVE Studios [ex-Secret Cinema]

  • Alex Wilson

    Executive Creative Director, Amplify

  • Bexy Cameron

    Film Director & Author

  • Kat Keen

    Head of Social and Influencers, YouTube

  • Rachel Matovu

    Creative Strategist, Amplify

Agenda for the day...

09:00am - 09:30am Welcome breakfast
09:30am - 09:45am

Introduction from Jonathan Emmins, Founder of Amplify

09:40am - 10:10am

Introduction to worldbuilding

10:10am - 10:50am

Film screening

10:50am - 11:10am

Panel discussion

11:10am - 11:30am Q&A
11:30am - 12:30pm

Networking + End of event