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Geneva Motor Show

    Amplify bring motion + emotion to Lexus’ Geneva Motor Show…

    Challenge

    Amplify were challenged to transform Lexus' motor show from stand to stand-out experience.

    Insight

    With 680k attendees, including over 11k media and press, Geneva Motor Show is a buzzing but cluttered environment. Our space and experience needed to truly cut through.

    Strategy

    To take this exciting data-driven list and transport it into a physical space by highlighting the names and faces of all of the musicians. As a new initiative for YouTube, we wanted the industry professionals in attendance to take note and give them the chance to explore these new sounds.

    Amazing in Motion

    Amplify turned a static stand into a constantly moving space, with crescendo moments showing the Lexus brand as more than just a car, through a combination of technology, visuals and sound.

      • Over 650,000

        key media and consumers reached

      • Moved a static stand

        to an experiece that emulated the feeling of Amazing in Motion

    campaign Brand Experience Agency of the Decade