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Geneva Motor Show
Amplify bring motion + emotion to Lexus’ Geneva Motor Show…
Amplify were challenged to transform Lexus' motor show from stand to stand-out experience.
With 680k attendees, including over 11k media and press, Geneva Motor Show is a buzzing but cluttered environment. Our space and experience needed to truly cut through.
To take this exciting data-driven list and transport it into a physical space by highlighting the names and faces of all of the musicians. As a new initiative for YouTube, we wanted the industry professionals in attendance to take note and give them the chance to explore these new sounds.
Amazing in Motion
Amplify turned a static stand into a constantly moving space, with crescendo moments showing the Lexus brand as more than just a car, through a combination of technology, visuals and sound.
key media and consumers reached
Moved a static stand
to an experiece that emulated the feeling of Amazing in Motion