Geneva Motor Show

Amplify bring motion + emotion to Lexus’ Geneva Motor Show…


Amplify were challenged to transform Lexus' motor show from stand to stand-out experience.


With 680k attendees, including over 11k media and press, Geneva Motor Show is a buzzing but cluttered environment. Our space and experience needed to truly cut through.


To take this exciting data-driven list and transport it into a physical space by highlighting the names and faces of all of the musicians. As a new initiative for YouTube, we wanted the industry professionals in attendance to take note and give them the chance to explore these new sounds.

Amazing in Motion

Amplify turned a static stand into a constantly moving space, with crescendo moments showing the Lexus brand as more than just a car, through a combination of technology, visuals and sound.